Analysts’ Weekly Ratings Updates for Adobe (ADBE)

Several brokerages have updated their recommendations and price targets on shares of Adobe (NASDAQ: ADBE) in the last few weeks:

• 7/21/2026 – Adobe was downgraded by UBS Group AG from “buy” to “equal weight”.
• 7/21/2026 – Adobe was downgraded by Morgan Stanley from “equal weight” to “underweight”. They now have a $240.00 price target on the stock, down from $365.00.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set a “moderate buy” rating and a $300.00 price target on the stock.
• 7/7/2026 – Adobe had its “underperform” rating reaffirmed by Bank of America Corporation. They now have a $190.00 price target on the stock.
• 7/4/2026 – Adobe was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/2/2026 – Adobe was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $308.00 price target on the stock, up from $282.00.
• 7/2/2026 – Adobe was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $308.00 price target on the stock, up from $282.00.
• 6/29/2026 – Adobe was downgraded by Phillip Securities from “strong-buy” to “hold”.
• 6/20/2026 – Adobe was upgraded by Wall Street Zen from “hold” to “buy”.
• 6/12/2026 – Adobe had its price target lowered by The Goldman Sachs Group, Inc. from $220.00 to $190.00. They now have a “sell” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Sanford C. Bernstein from $447.00 to $379.00. They now have an “outperform” rating on the stock.
• 6/12/2026 – Adobe was given a new $365.00 price target by UBS Group AG.
• 6/12/2026 – Adobe was downgraded by Wolfe Research from “outperform” to “peer perform”.
• 6/12/2026 – Adobe had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 6/12/2026 – Adobe had its price target lowered by KeyCorp from $235.00 to $195.00. They now have an “underweight” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Wells Fargo & Company from $330.00 to $250.00. They now have an “overweight” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Barclays PLC from $275.00 to $250.00. They now have an “equal weight” rating on the stock.
• 6/12/2026 – Adobe was given a new $225.00 price target by Evercore Inc. They now have an “in-line” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Jefferies Financial Group Inc. from $290.00 to $230.00. They now have a “hold” rating on the stock.
• 6/12/2026 – Adobe was upgraded by UBS Group AG from “neutral” to “buy”.
• 6/12/2026 – Adobe had its “market perform” rating reaffirmed by Citigroup Inc..
• 6/12/2026 – Adobe had its “hold” rating reaffirmed by Stifel Nicolaus. They now have a $200.00 price target on the stock, down from $350.00.
• 6/12/2026 – Adobe was downgraded by Freedom Capital from “strong-buy” to “hold”.
• 6/12/2026 – Adobe had its price target lowered by Citigroup Inc. from $264.00 to $228.00. They now have a “neutral” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by JPMorgan Chase & Co. from $420.00 to $340.00. They now have an “overweight” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by UBS Group AG from $260.00 to $225.00. They now have a “neutral” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by BMO Capital Markets from $285.00 to $230.00. They now have a “market perform” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by DA Davidson from $300.00 to $250.00. They now have a “buy” rating on the stock.
• 6/12/2026 – Adobe had its “market perform” rating reaffirmed by Citizens Jmp.
• 6/12/2026 – Adobe had its price target lowered by Piper Sandler from $280.00 to $240.00. They now have a “neutral” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Robert W. Baird from $270.00 to $230.00. They now have a “neutral” rating on the stock.
• 6/12/2026 – Adobe had its price target lowered by Mizuho from $270.00 to $245.00. They now have a “neutral” rating on the stock.
• 6/8/2026 – Adobe had its price target lowered by Royal Bank Of Canada from $350.00 to $285.00. They now have an “outperform” rating on the stock.
• 6/8/2026 – Adobe had its price target lowered by TD Cowen from $310.00 to $285.00. They now have a “hold” rating on the stock.
• 6/8/2026 – Adobe had its price target lowered by Stifel Nicolaus from $400.00 to $350.00. They now have a “buy” rating on the stock.
• 6/5/2026 – Adobe had its price target raised by Citigroup Inc. from $253.00 to $264.00. They now have a “neutral” rating on the stock.
• 6/5/2026 – Adobe had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $350.00 price target on the stock.
• 6/4/2026 – Adobe had its “neutral” rating reaffirmed by Piper Sandler. They now have a $280.00 price target on the stock.
• 6/3/2026 – Adobe had its “sell (d+)” rating reaffirmed by Weiss Ratings.

Insider Activity

In related news, Director David A. Ricks acquired 10,000 shares of the stock in a transaction that occurred on Thursday, June 25th. The shares were acquired at an average price of $194.51 per share, for a total transaction of $1,945,100.00. Following the completion of the purchase, the director directly owned 17,655 shares of the company’s stock, valued at $3,434,074.05. The trade was a 130.63% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website. 0.20% of the stock is owned by company insiders.

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.