Upbound Group (NASDAQ:UPBD) Price Target Cut to $28.00 by Analysts at TD Cowen

Upbound Group (NASDAQ:UPBD) had its price objective decreased by equities research analysts at TD Cowen from $29.00 to $28.00 in a research report issued to clients and investors on Friday,Benzinga reports. The firm presently has a “buy” rating on the stock. TD Cowen’s target price points to a potential upside of 44.85% from the company’s previous close.

UPBD has been the subject of a number of other reports. BTIG Research lowered shares of Upbound Group from a “buy” rating to a “neutral” rating and set a $28.00 price target for the company. in a research report on Friday. Zacks Research downgraded shares of Upbound Group from a “strong-buy” rating to a “hold” rating in a report on Monday, June 29th. Finally, Weiss Ratings reissued a “hold (c-)” rating on shares of Upbound Group in a report on Wednesday, June 24th. Two investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $30.67.

Upbound Group Stock Performance

Upbound Group stock traded down $0.79 during trading on Friday, reaching $19.33. The company had a trading volume of 2,778,890 shares, compared to its average volume of 881,257. The firm has a market capitalization of $1.13 billion, a price-to-earnings ratio of 13.54 and a beta of 1.79. The company has a current ratio of 3.06, a quick ratio of 0.88 and a debt-to-equity ratio of 2.01. The firm’s 50-day simple moving average is $19.78 and its 200 day simple moving average is $19.40. Upbound Group has a 52 week low of $15.82 and a 52 week high of $28.02.

Upbound Group (NASDAQ:UPBD) last issued its quarterly earnings results on Thursday, July 30th. The company reported $1.07 EPS for the quarter, hitting analysts’ consensus estimates of $1.07. Upbound Group had a return on equity of 35.56% and a net margin of 1.78%.The business had revenue of $1.16 billion during the quarter, compared to analysts’ expectations of $1.16 billion. During the same quarter in the prior year, the business posted $1.12 earnings per share. The business’s quarterly revenue was up .5% on a year-over-year basis. Upbound Group has set its FY 2026 guidance at 4.000-4.350 EPS and its Q3 2026 guidance at 0.850-0.950 EPS. Sell-side analysts forecast that Upbound Group will post 4.15 earnings per share for the current fiscal year.

Insider Activity at Upbound Group

In related news, Director Jeffrey J. Brown bought 2,295 shares of the business’s stock in a transaction dated Tuesday, July 7th. The shares were purchased at an average price of $20.09 per share, with a total value of $46,106.55. Following the transaction, the director owned 96,681 shares in the company, valued at $1,942,321.29. This trade represents a 2.43% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Company insiders own 1.20% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently bought and sold shares of UPBD. Hantz Financial Services Inc. lifted its holdings in shares of Upbound Group by 238.3% in the 4th quarter. Hantz Financial Services Inc. now owns 1,448 shares of the company’s stock worth $25,000 after acquiring an additional 1,020 shares during the last quarter. Quarry LP raised its holdings in shares of Upbound Group by 913.1% in the third quarter. Quarry LP now owns 1,388 shares of the company’s stock worth $33,000 after buying an additional 1,251 shares during the period. Public Employees Retirement System of Ohio lifted its stake in shares of Upbound Group by 18.7% during the 4th quarter. Public Employees Retirement System of Ohio now owns 3,400 shares of the company’s stock worth $60,000 after acquiring an additional 535 shares during the last quarter. PNC Financial Services Group Inc. boosted its holdings in Upbound Group by 49.9% during the 1st quarter. PNC Financial Services Group Inc. now owns 3,685 shares of the company’s stock valued at $67,000 after acquiring an additional 1,226 shares during the period. Finally, GAMMA Investing LLC lifted its position in shares of Upbound Group by 18.2% during the second quarter. GAMMA Investing LLC now owns 3,360 shares of the company’s stock worth $71,000 after purchasing an additional 518 shares during the last quarter. Institutional investors own 90.30% of the company’s stock.

More Upbound Group News

Here are the key news stories impacting Upbound Group this week:

• Positive Sentiment: Upbound raised its 2026 free-cash-flow outlook to approximately $250 million, highlighting stronger cash generation and disciplined portfolio management. Management also cited continued Brigit growth and digital expansion as potential long-term growth drivers. Upbound narrows 2026 revenue outlook and raises free cash flow
• Positive Sentiment: Second-quarter revenue of $1.16 billion and adjusted EPS of $1.07 matched analyst expectations. The company’s return on equity remained strong at 35.56%, while the stock has been described by one analysis as potentially undervalued by about 29%, which could support investor interest if operating trends stabilize. Upbound Group could be undervalued after second-quarter earnings
• Neutral Sentiment: Management emphasized portfolio discipline, cash generation and execution amid pressure on consumers. However, quarterly revenue increased only 0.5% year over year and EPS declined from $1.12 in the prior-year period, indicating limited near-term earnings momentum. UPBD second-quarter earnings call highlights
• Negative Sentiment: Upbound narrowed its 2026 revenue outlook to roughly $4.7 billion-$4.85 billion, reflecting a more cautious sales outlook. Third-quarter EPS guidance of $0.85-$0.95 is below the $1.00 consensus estimate, while full-year EPS guidance of $4.00-$4.35 brackets or falls below expectations. UPBD second-quarter earnings and lower fiscal-year outlook
• Negative Sentiment: The company disclosed approximately $13 million in fraud-related losses at Acima, adding an unexpected headwind to results and raising concerns about risk controls within the business. Consumer-financial pressure and elevated leverage may further limit the stock’s near-term upside.

About Upbound Group

Upbound Group, Inc leases household durable goods to customers on a lease-to-own basis in the United States, Puerto Rico, and Mexico. It operates through four segments: Rent-A-Center, Acima, Mexico, and Franchising. The company's brands, such as Rent-A-Center and Acima that facilitate consumer transactions across a range of store-based and virtual channels. It offers furniture comprising mattresses, tires, consumer electronics, appliances, tools, handbags, computers, smartphones, and accessories.