ZIP (OTCMKTS:ZIZTF) Shares Down 6.4% – Should You Sell?

Zip Co Limited (OTCMKTS:ZIZTF) fell 6.4% during mid-day trading on Friday . The company traded as low as $1.90 and last traded at $1.90. Approximately 100 shares changed hands during trading, a decline of 97% from the average session volume of 3,757 shares. The stock had previously closed at $2.03.

Analysts Set New Price Targets

Separately, B. Riley Financial began coverage on shares of ZIP in a research report on Wednesday, July 8th. They set a “buy” rating on the stock. One research analyst has rated the stock with a Buy rating, Based on data from MarketBeat.com, the company currently has an average rating of “Buy”.

ZIP Trading Down 6.4%

The business has a 50-day simple moving average of $1.94 and a 200-day simple moving average of $1.67.

About ZIP

Zip Co Limited is an Australia-based financial technology company that operates a buy-now, pay-later (BNPL) platform designed to offer flexible digital payment solutions for consumers and merchants. Its core products include Zip Pay, which allows users to make interest-free purchases up to a set limit with flexible repayments, and Zip Money, which provides higher-value credit lines subject to fees. The company’s mobile app and web interfaces enable customers to shop online or in-store, split payments into installments, and manage account balances in real time.

Founded in 2013 by Larry Diamond and Peter Gray, Zip Co gained traction in the Australian market and subsequently expanded into New Zealand, the United Kingdom, South Africa, Spain and the United States.