FitLife Brands (NASDAQ:FTLF – Get Free Report) and Nature’s Sunshine Products (NASDAQ:NATR – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk and dividends.
Profitability
This table compares FitLife Brands and Nature’s Sunshine Products’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FitLife Brands | 6.64% | 18.31% | 8.21% |
| Nature’s Sunshine Products | 4.06% | 14.67% | 9.27% |
Analyst Ratings
This is a breakdown of recent recommendations and price targets for FitLife Brands and Nature’s Sunshine Products, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FitLife Brands | 0 | 2 | 2 | 0 | 2.50 |
| Nature’s Sunshine Products | 0 | 1 | 1 | 1 | 3.00 |
Earnings and Valuation
This table compares FitLife Brands and Nature’s Sunshine Products”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FitLife Brands | $81.46 million | 1.13 | $6.33 million | $0.60 | 16.40 |
| Nature’s Sunshine Products | $489.79 million | 0.73 | $19.52 million | $1.10 | 18.60 |
Nature’s Sunshine Products has higher revenue and earnings than FitLife Brands. FitLife Brands is trading at a lower price-to-earnings ratio than Nature’s Sunshine Products, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
2.3% of FitLife Brands shares are held by institutional investors. Comparatively, 79.4% of Nature’s Sunshine Products shares are held by institutional investors. 61.7% of FitLife Brands shares are held by company insiders. Comparatively, 3.1% of Nature’s Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Risk & Volatility
FitLife Brands has a beta of 0.01, suggesting that its stock price is 99% less volatile than the S&P 500. Comparatively, Nature’s Sunshine Products has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500.
Summary
Nature’s Sunshine Products beats FitLife Brands on 9 of the 15 factors compared between the two stocks.
About FitLife Brands
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company provides weight loss, sports nutrition, and general health products; sports nutrition products; weight loss and sports nutrition products; sports nutrition and general wellness formulations with an emphasis on natural, vegan, and organic ingredients; and male health and weight loss products, as well as other diet, health, and sports nutrition supplements and related products; and value-oriented sports nutrition and weight loss products. It offers MRC products which includes general health supplements; and natural skincare and beauty products. In addition, it markets its products under the brand names of NDS Nutrition, PMD Sports, SirenLabs, CoreActive, Nutrology, Metis Nutrition, iSatori, BioGenetic Laboratories, Energize, Dr. Tobias, All-Natural Advice, and Maritime Naturals through franchised stores, as well as through retail locations, which include specialty, mass, and online. The company was formerly known as Bond Laboratories, Inc. and changed its name to FitLife Brands, Inc. in September 2013. FitLife Brands, Inc. was incorporated in 2005 and is headquartered in Omaha, Nebraska.
About Nature’s Sunshine Products
Nature’s Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. It offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. The company also provides immunity, cardiovascular, and digestive products; and personal care products, such as oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. It offers its products under the Nature’s Sunshine and Synergy WorldWide brands through a sales force of independent consultants. Nature’s Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
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