Weekly Investment Analysts’ Ratings Updates for Ethos Technologies Inc. Class A Common Stock (LIFE)

A number of firms have modified their ratings and price targets on shares of Ethos Technologies Inc. Class A Common Stock (NASDAQ: LIFE) recently:

• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock was given a new $33.00 price target by William Blair.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its “market outperform” rating reaffirmed by Citigroup Inc..
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $35.00 price target on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Citigroup Inc. from $27.00 to $33.00. They now have a “buy” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Citizens Jmp from $27.00 to $33.00. They now have a “market outperform” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Barclays PLC from $27.00 to $37.00. They now have an “overweight” rating on the stock.
• 8/4/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by Robert W. Baird from $26.00 to $32.00. They now have an “outperform” rating on the stock.
• 7/13/2026 – Ethos Technologies Inc. Class A Common Stock had its price target raised by JPMorgan Chase & Co. from $21.50 to $23.00. They now have an “overweight” rating on the stock.

Insider Activity

In related news, CAO Brandt Walter Kucharski sold 5,823 shares of the stock in a transaction on Friday, May 15th. The stock was sold at an average price of $22.06, for a total value of $128,455.38. Following the completion of the transaction, the chief accounting officer directly owned 183,430 shares of the company’s stock, valued at approximately $4,046,465.80. This represents a 3.08% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the firm’s stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $18.90, for a total value of $2,232,808.20. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 781,048 shares of company stock valued at $16,165,634 in the last three months. Company insiders own 3.70% of the company’s stock.

Ethos Technologies Inc operates a technology-driven, direct-to-consumer platform for the distribution of life insurance products. Through its digital underwriting, data analytics, and proprietary technology, it enables consumers to explore, compare, and purchase life insurance policies online. The platform serves consumers, agents, and insurance carriers, and supports the application and policy issuance process through an online interface. The company works with insurance carriers to offer life insurance products in the United States through digital channels and independent agents.