Zebra Technologies (NASDAQ:ZBRA) Updates Q3 2026 Earnings Guidance

Zebra Technologies (NASDAQ:ZBRA) issued an update on its third quarter 2026 earnings guidance on Tuesday morning. The company provided earnings per share (EPS) guidance of 4.700-4.900 for the period, compared to the consensus earnings per share estimate of 4.380. The company issued revenue guidance of $1.5 billion-$1.6 billion, compared to the consensus revenue estimate of $1.5 billion. Zebra Technologies also updated its FY 2026 guidance to 20.750-21.250 EPS.

Zebra Technologies Price Performance

Zebra Technologies stock traded down $1.52 during midday trading on Wednesday, reaching $367.31. 355,338 shares of the stock traded hands, compared to its average volume of 866,921. The stock’s fifty day moving average is $257.61 and its 200-day moving average is $240.86. Zebra Technologies has a 12 month low of $199.05 and a 12 month high of $374.07. The stock has a market cap of $17.49 billion, a P/E ratio of 44.41 and a beta of 1.59. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69.

Zebra Technologies (NASDAQ:ZBRA) last posted its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. The firm had revenue of $1.56 billion during the quarter, compared to analyst estimates of $1.50 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. Zebra Technologies’s revenue for the quarter was up 20.4% compared to the same quarter last year. During the same period last year, the firm posted $3.61 earnings per share. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. As a group, equities research analysts anticipate that Zebra Technologies will post 15.2 EPS for the current year.

Analysts Set New Price Targets

Several brokerages have recently issued reports on ZBRA. Weiss Ratings upgraded shares of Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Friday, July 17th. Robert W. Baird upped their price objective on shares of Zebra Technologies from $300.00 to $310.00 and gave the company an “outperform” rating in a research note on Wednesday, May 13th. UBS Group reissued a “buy” rating on shares of Zebra Technologies in a research note on Wednesday, July 1st. Morgan Stanley set a $360.00 target price on Zebra Technologies in a report on Wednesday. Finally, Northcoast Research lowered their price target on shares of Zebra Technologies from $364.00 to $344.00 and set a “buy” rating on the stock in a research report on Monday, April 27th. Eight analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. According to MarketBeat.com, Zebra Technologies has a consensus rating of “Moderate Buy” and a consensus target price of $358.82.

Insider Buying and Selling

In other Zebra Technologies news, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the transaction, the director directly owned 6,183 shares in the company, valued at $1,542,905.82. This represents a 32.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of Zebra Technologies stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the transaction, the insider owned 3,702 shares of the company’s stock, valued at $940,122.90. This trade represents a 11.90% decrease in their position. The disclosure for this sale is available in the SEC filing. 0.91% of the stock is owned by insiders.

Key Stories Impacting Zebra Technologies

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Q2 results substantially exceeded expectations. Zebra reported $1.557 billion in sales, up 20.4% year over year, versus the $1.50 billion consensus estimate. Non-GAAP EPS was $6.35, well above expectations near $4.35-$4.36 and up from $3.61 a year earlier. Zebra Technologies Announces Second Quarter 2026 Results
• Positive Sentiment: Management raised full-year guidance above analyst forecasts. FY 2026 EPS is now expected at $20.75-$21.25, compared with consensus of $17.87, while revenue guidance of $6.2-$6.3 billion is above the roughly $6.1 billion estimate. Third-quarter EPS guidance of $4.70-$4.90 also exceeds the $4.38 consensus. ZBRA Q2 Earnings Beat Estimates on Sales Growth, Outlook Raised
• Positive Sentiment: The growth narrative is broadening. Organic sales grew 9.2%, with broad-based demand and contributions from acquisitions. Analysts highlighted pricing power, AI-enabled devices, machine vision and frontline automation, while management indicated demand is running ahead of available supply. Zebra Changed Its Stripes: The $460 Stampede Is Just Beginning
• Positive Sentiment: Analyst sentiment improved. Needham raised its price target from $345 to $410 and upgraded the stock to “Buy,” providing additional support for the bullish reaction. Benzinga analyst update

Hedge Funds Weigh In On Zebra Technologies

A number of institutional investors and hedge funds have recently made changes to their positions in ZBRA. Brown Advisory Inc. grew its stake in shares of Zebra Technologies by 2.1% during the second quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after purchasing an additional 36 shares in the last quarter. Empowered Funds LLC lifted its stake in Zebra Technologies by 1.7% during the fourth quarter. Empowered Funds LLC now owns 2,385 shares of the industrial products company’s stock worth $579,000 after purchasing an additional 40 shares during the last quarter. Modern Wealth Management LLC boosted its holdings in Zebra Technologies by 1.3% in the second quarter. Modern Wealth Management LLC now owns 5,635 shares of the industrial products company’s stock valued at $1,738,000 after purchasing an additional 71 shares in the last quarter. Certuity LLC lifted its position in shares of Zebra Technologies by 9.7% during the 3rd quarter. Certuity LLC now owns 824 shares of the industrial products company’s stock worth $245,000 after buying an additional 73 shares during the last quarter. Finally, UMB Bank n.a. increased its position in shares of Zebra Technologies by 33.0% during the fourth quarter. UMB Bank n.a. now owns 306 shares of the industrial products company’s stock worth $74,000 after purchasing an additional 76 shares in the last quarter. 91.03% of the stock is owned by institutional investors and hedge funds.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.