Sony Corporation (NYSE:SONY) Receives Average Recommendation of “Hold” from Brokerages

Sony Corporation (NYSE:SONY) has earned a consensus recommendation of “Hold” from the seven research firms that are covering the company, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell rating, two have issued a hold rating and four have given a buy rating to the company. The average 12-month price objective among brokerages that have issued a report on the stock in the last year is $22.00.

SONY has been the subject of several research analyst reports. Benchmark reaffirmed a “buy” rating on shares of Sony in a research report on Monday. Wall Street Zen upgraded shares of Sony from a “hold” rating to a “buy” rating in a research note on Saturday, August 1st. Finally, Weiss Ratings reissued a “sell (d+)” rating on shares of Sony in a research report on Wednesday, May 20th.

Insider Buying and Selling at Sony

In other news, insider Ravi Ahuja sold 15,580 shares of the business’s stock in a transaction on Tuesday, August 4th. The shares were sold at an average price of $22.71, for a total transaction of $353,821.80. Following the sale, the insider directly owned 22,096 shares of the company’s stock, valued at $501,800.16. The trade was a 41.35% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Toshimoto Mitomo sold 25,000 shares of the company’s stock in a transaction on Friday, July 3rd. The shares were sold at an average price of $21.02, for a total value of $525,500.00. Following the completion of the transaction, the insider directly owned 115,700 shares in the company, valued at approximately $2,432,014. The trade was a 17.77% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 804,518 shares of company stock valued at $17,608,914. Company insiders own 7.00% of the company’s stock.

Institutional Inflows and Outflows

Hedge funds have recently modified their holdings of the company. Financial Management Professionals Inc. raised its stake in shares of Sony by 136.1% in the second quarter. Financial Management Professionals Inc. now owns 1,908 shares of the company’s stock worth $38,000 after purchasing an additional 1,100 shares during the last quarter. Thurston Springer Miller Herd & Titak Inc. lifted its holdings in shares of Sony by 8.3% during the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 6,272 shares of the company’s stock worth $126,000 after purchasing an additional 481 shares during the period. FNY Investment Advisers LLC purchased a new stake in Sony in the second quarter valued at approximately $802,000. Assenagon Asset Management S.A. purchased a new stake in Sony in the second quarter valued at approximately $4,349,000. Finally, 55 North Private Wealth LLC acquired a new position in Sony in the 2nd quarter worth approximately $259,000. 14.05% of the stock is owned by institutional investors and hedge funds.

Key Sony News

Here are the key news stories impacting Sony this week:

• Positive Sentiment: Spider-Man surpasses $1 billion: Sony and Marvel’s Spider-Man: Brand New Day became the fourth billion-dollar movie of 2026, highlighting the strength of Sony Pictures’ most valuable franchise and supporting expectations for higher entertainment revenue. Hollywood is cranking out billion-dollar movies again. Spider-Man just joined the ranks
• Positive Sentiment: Analysts see earnings-driven upside: Recent commentary points to faster profit growth, raised forecasts and recurring entertainment revenue. The average Wall Street price target implies roughly 30% potential upside, while Sony’s latest quarterly results exceeded consensus estimates for both earnings and revenue. Sony Stock Gains 10.9% in a Week: Can the Rally Extend Further?
• Positive Sentiment: Imaging growth opportunity: Sony’s planned sensor venture with TSMC could improve manufacturing scale and technology leadership, potentially strengthening its semiconductor and imaging businesses over time. Sony’s TSMC Sensor Venture Could Reshape Its Imaging Growth Story
• Neutral Sentiment: Routine corporate and product updates: Sony Pictures Television selected its 2026 Elevate fellowship class, Sony Music appointed Stephanie Yu as general counsel, and Sony launched a lower-priced 100–400mm telephoto lens. These developments support brand and talent-building efforts but are unlikely to materially affect near-term earnings. Stephanie Yu promoted to General Counsel and Executive Vice President
• Negative Sentiment: Valuation and execution risks: Analysts caution that Sony’s recent rally may have priced in much of the improved outlook. Currency movements, cash-flow pressure, earthquake exposure, sensor venture costs and continued smartphone weakness could limit further gains. Is Sony Stock a Buy as Profit Growth Outruns Its Valuation Risks?
• Negative Sentiment: Insider selling and media concerns: Two insiders sold shares to cover tax withholding on vested awards, making the transactions less concerning than discretionary selling but still a modest sentiment headwind. Separately, Sony’s planned shift away from physical PlayStation discs and cancellation of underperforming Spider-Man spin-offs raise questions about franchise and gaming-strategy execution. PlayStation discs are dying in 2028

Sony Trading Up 0.3%

Shares of NYSE:SONY opened at $22.41 on Thursday. The business’s 50-day moving average is $21.20 and its 200 day moving average is $21.50. The company has a debt-to-equity ratio of 0.11, a current ratio of 1.25 and a quick ratio of 0.94. Sony has a 1 year low of $19.32 and a 1 year high of $30.34. The firm has a market capitalization of $132.41 billion, a P/E ratio of 21.14, a P/E/G ratio of 1.63 and a beta of 0.92.

Sony (NYSE:SONY) last issued its quarterly earnings results on Saturday, August 1st. The company reported $0.36 earnings per share for the quarter, topping the consensus estimate of $0.28 by $0.08. Sony had a positive return on equity of 13.06% and a negative net margin of 2.00%.The business had revenue of $17.45 billion during the quarter, compared to the consensus estimate of $17.17 billion. During the same quarter last year, the company earned $42.84 earnings per share. The company’s quarterly revenue was up 8.2% on a year-over-year basis. On average, research analysts predict that Sony will post 1.39 earnings per share for the current fiscal year.

Sony Company Profile

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.