Cantor Fitzgerald Cuts TripAdvisor (NASDAQ:TRIP) Price Target to $9.00

TripAdvisor (NASDAQ:TRIP) had its price objective dropped by research analysts at Cantor Fitzgerald from $10.00 to $9.00 in a report released on Friday,Benzinga reports. The firm presently has an “underweight” rating on the travel company’s stock. Cantor Fitzgerald’s price objective indicates a potential downside of 13.63% from the stock’s previous close.

A number of other research analysts have also commented on the company. DA Davidson upped their price target on TripAdvisor from $10.50 to $15.50 and gave the stock a “neutral” rating in a report on Monday, June 15th. Weiss Ratings reiterated a “sell (d)” rating on shares of TripAdvisor in a research note on Friday, May 15th. JPMorgan Chase & Co. lowered their price objective on TripAdvisor from $12.00 to $11.00 and set an “underweight” rating on the stock in a research note on Friday, May 8th. BTIG Research cut shares of TripAdvisor from a “buy” rating to a “neutral” rating in a research report on Tuesday, July 21st. Finally, Barclays dropped their price objective on shares of TripAdvisor from $10.00 to $9.00 and set an “underweight” rating for the company in a report on Monday, May 11th. Four analysts have rated the stock with a Buy rating, seven have issued a Hold rating and five have assigned a Sell rating to the company. According to MarketBeat, TripAdvisor presently has a consensus rating of “Reduce” and a consensus target price of $14.79.

TripAdvisor Trading Down 25.5%

TripAdvisor stock opened at $10.42 on Friday. The company has a debt-to-equity ratio of 1.36, a quick ratio of 1.25 and a current ratio of 1.25. The business’s 50-day simple moving average is $13.28 and its 200-day simple moving average is $11.72. The firm has a market capitalization of $1.21 billion, a PE ratio of 104.21, a PEG ratio of 2.74 and a beta of 0.86. TripAdvisor has a 52 week low of $9.01 and a 52 week high of $20.16.

TripAdvisor (NASDAQ:TRIP) last announced its earnings results on Thursday, August 6th. The travel company reported $0.35 earnings per share for the quarter, missing the consensus estimate of $0.38 by ($0.03). The business had revenue of $385.30 million for the quarter, compared to the consensus estimate of $506.27 million. TripAdvisor had a net margin of 0.99% and a return on equity of 5.73%. TripAdvisor’s revenue for the quarter was down 7.2% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.46 EPS. Equities research analysts forecast that TripAdvisor will post 0.69 earnings per share for the current year.

Insider Buying and Selling at TripAdvisor

In related news, CEO Almir Ambeskovic sold 8,000 shares of the firm’s stock in a transaction dated Tuesday, June 2nd. The stock was sold at an average price of $12.30, for a total value of $98,400.00. Following the transaction, the chief executive officer owned 34,396 shares in the company, valued at $423,070.80. This trade represents a 18.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 2.00% of the stock is currently owned by insiders.

Institutional Investors Weigh In On TripAdvisor

A number of institutional investors and hedge funds have recently added to or reduced their stakes in TRIP. K.J. Harrison & Partners Inc increased its position in shares of TripAdvisor by 316.7% during the first quarter. K.J. Harrison & Partners Inc now owns 125,000 shares of the travel company’s stock worth $1,332,000 after acquiring an additional 95,000 shares in the last quarter. U S Global Investors Inc. boosted its position in TripAdvisor by 32.3% during the 1st quarter. U S Global Investors Inc. now owns 1,372,941 shares of the travel company’s stock worth $14,636,000 after acquiring an additional 335,087 shares during the last quarter. Leonteq Securities AG raised its holdings in shares of TripAdvisor by 153.9% in the first quarter. Leonteq Securities AG now owns 242,483 shares of the travel company’s stock valued at $2,585,000 after purchasing an additional 146,977 shares during the last quarter. Blue Grotto Capital LLC lifted its position in shares of TripAdvisor by 24.2% in the fourth quarter. Blue Grotto Capital LLC now owns 1,615,000 shares of the travel company’s stock worth $23,514,000 after purchasing an additional 315,000 shares in the last quarter. Finally, Persistent Asset Partners Ltd acquired a new position in TripAdvisor during the fourth quarter worth $1,456,000. Institutional investors own 98.99% of the company’s stock.

Key Stories Impacting TripAdvisor

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: Bank of America Securities analyst Nafeesa Gupta reiterated a Buy rating and maintained a $15 price target. The analyst cited long-term growth in Experiences and potential proceeds from the sale of TheFork as sources of shareholder value, despite acknowledging cyclical weakness. Analyst Maintains Buy on Tripadvisor
• Positive Sentiment: Tripadvisor expects Experiences bookings to grow approximately 5% to 7% in the third quarter. Continued Experiences expansion and progress toward a TheFork sale could provide strategic and financial support, although the sale process remains ongoing. Tripadvisor Expects Q3 Experiences Growth
• Neutral Sentiment: Management’s earnings presentation and call focused on reshaping the portfolio around higher-growth Experiences while evaluating strategic alternatives for TheFork. Investors are likely to weigh the potential transaction proceeds against execution and timing risks. Tripadvisor 2026 Q2 Results Presentation
• Negative Sentiment: Second-quarter adjusted earnings were $0.35 per share, below analyst estimates of roughly $0.38 to $0.42 and down from $0.46 a year earlier. Revenue of $385.3 million also missed expectations near $506 million and declined 7.2% year over year, reinforcing concerns about weak operating momentum. Tripadvisor Q2 Earnings and Revenues Lag Estimates
• Negative Sentiment: Coverage characterized Tripadvisor’s growth as lagging larger travel-industry rivals, increasing pressure on management to accelerate the business or sell assets. The combination of slowing revenue, modest profitability, and competitive concerns is the primary reason investor sentiment has weakened. Tripadvisor Growth Lags Rivals

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.