Critical Contrast: Thor Industries (NYSE:THO) & Electric Car (OTCMKTS:ELCR)

Electric Car (OTCMKTS:ELCR) and Thor Industries (NYSE:THO) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

Insider & Institutional Ownership

96.7% of Thor Industries shares are owned by institutional investors. 4.7% of Thor Industries shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Electric Car and Thor Industries, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Electric Car	0	0	0	0	0.00
Thor Industries	1	10	3	0	2.14

Thor Industries has a consensus price target of $92.33, indicating a potential upside of 16.13%. Given Thor Industries’ stronger consensus rating and higher possible upside, analysts clearly believe Thor Industries is more favorable than Electric Car.

Earnings & Valuation

This table compares Electric Car and Thor Industries”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Electric Car	N/A	N/A	N/A	($0.00)	N/A
Thor Industries	$9.82 billion	0.42	$258.56 million	$2.31	34.42

Thor Industries has higher revenue and earnings than Electric Car. Electric Car is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Electric Car and Thor Industries’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Electric Car	N/A	N/A	N/A
Thor Industries	2.67%	5.74%	3.51%

Summary

Thor Industries beats Electric Car on 11 of the 11 factors compared between the two stocks.

About Electric Car

Electric Car Co., Inc. is a vehicle conversion company, which engages in the vehicle manufacturing business. The company was founded by C. Gary Spaniak Jr. on December 29, 2006 and is headquartered in Springfield, MO.

About Thor Industries

THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.