PensionDanmark Pensionsforsikringsaktieselskab Buys 6,036 Shares of Salesforce Inc. $CRM

PensionDanmark Pensionsforsikringsaktieselskab boosted its stake in Salesforce Inc. (NYSE:CRM) by 3.3% during the second quarter, according to the company in its most recent filing with the SEC. The fund owned 189,033 shares of the CRM provider’s stock after buying an additional 6,036 shares during the period. PensionDanmark Pensionsforsikringsaktieselskab’s holdings in Salesforce were worth $29,614,000 as of its most recent filing with the SEC.

Other large investors have also recently bought and sold shares of the company. Fred Alger Management LLC boosted its holdings in shares of Salesforce by 0.3% during the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock worth $3,548,000 after acquiring an additional 45 shares during the period. Richards Merrill & Peterson Inc. increased its stake in shares of Salesforce by 1.1% during the fourth quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock worth $1,123,000 after purchasing an additional 46 shares during the period. Wright Investors Service Inc. lifted its holdings in Salesforce by 0.8% during the 4th quarter. Wright Investors Service Inc. now owns 6,186 shares of the CRM provider’s stock worth $1,639,000 after purchasing an additional 47 shares during the last quarter. Mowery & Schoenfeld Wealth Management LLC boosted its stake in Salesforce by 6.9% in the 4th quarter. Mowery & Schoenfeld Wealth Management LLC now owns 745 shares of the CRM provider’s stock valued at $197,000 after purchasing an additional 48 shares during the period. Finally, Synergy Financial Group LTD grew its holdings in Salesforce by 2.4% in the 3rd quarter. Synergy Financial Group LTD now owns 2,035 shares of the CRM provider’s stock valued at $482,000 after buying an additional 48 shares in the last quarter. 80.43% of the stock is owned by institutional investors.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce deployed IL5-authorized Agentforce 360 AI agents to the U.S. Army Human Resources Command through Missionforce National Security. The mission-critical deployment could strengthen Salesforce’s government credentials, demonstrate the reliability of its autonomous AI technology, and support future defense contracts. Why Is Salesforce Deploying IL5 AI Agents in a Major Government Role?
• Positive Sentiment: CEO Marc Benioff argued that Wall Street’s concern that AI will undermine Salesforce is “dead wrong.” Management’s conviction suggests the company expects Agentforce and AI-powered digital labor to expand its addressable market rather than erode its software business. Marc Benioff Says Wall Street’s Fears That AI Will Kill Salesforce Are Dead Wrong
• Positive Sentiment: Erste Group Bank upgraded Salesforce from “hold” to “buy,” indicating that at the recent valuation the risk-reward profile may have improved.
• Neutral Sentiment: Salesforce promoted revenue chief Miguel Milano, a former Oracle executive, to operating chief. The change could improve execution, although it does not immediately alter the company’s financial outlook. Marc Benioff Gets a New Operating Chief
• Neutral Sentiment: Salesforce scheduled its fiscal second-quarter 2027 earnings release and webcast. The event will give investors an opportunity to assess Agentforce adoption, growth, margins, and guidance.
• Negative Sentiment: The key overhang remains investor skepticism that AI agents could disrupt Salesforce’s conventional subscription model or reduce demand for seats. The stock’s decline of more than 30% during 2026 highlights how seriously the market is discounting that risk, even after Salesforce recently exceeded earnings and revenue expectations.

Analysts Set New Price Targets

CRM has been the subject of a number of recent research reports. Weiss Ratings downgraded shares of Salesforce from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, July 24th. BMO Capital Markets dropped their price target on shares of Salesforce from $225.00 to $215.00 and set an “outperform” rating for the company in a research report on Thursday, May 28th. Macquarie Infrastructure cut their price target on Salesforce from $200.00 to $190.00 and set a “neutral” rating for the company in a research note on Thursday, May 28th. Needham & Company LLC reissued a “buy” rating on shares of Salesforce in a research report on Tuesday, June 16th. Finally, Truist Financial lowered Salesforce from a “strong-buy” rating to a “hold” rating in a research note on Wednesday, July 1st. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, sixteen have issued a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $249.51.

Salesforce Price Performance

CRM stock opened at $186.96 on Friday. The company’s 50-day moving average price is $171.20 and its two-hundred day moving average price is $183.19. The firm has a market cap of $153.12 billion, a P/E ratio of 21.64, a P/E/G ratio of 1.04 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.13 by $0.75. The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm’s revenue for the quarter was up 13.3% on a year-over-year basis. During the same quarter last year, the business posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts anticipate that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were issued a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.