Alphabet Inc. $GOOG Shares Purchased by First Heartland Consultants Inc.

First Heartland Consultants Inc. boosted its position in Alphabet Inc. (NASDAQ:GOOG) by 24.5% in the 2nd quarter, according to its most recent filing with the SEC. The firm owned 10,784 shares of the information services provider’s stock after acquiring an additional 2,121 shares during the period. First Heartland Consultants Inc.’s holdings in Alphabet were worth $3,810,000 at the end of the most recent reporting period.

A number of other large investors also recently made changes to their positions in the business. Auto Owners Insurance Co increased its stake in Alphabet by 38,409.2% in the fourth quarter. Auto Owners Insurance Co now owns 179,836,276 shares of the information services provider’s stock valued at $5,643,262,000 after purchasing an additional 179,369,280 shares during the last quarter. J. Stern & Co. LLP boosted its stake in Alphabet by 28,482.8% in the 4th quarter. J. Stern & Co. LLP now owns 112,091,870 shares of the information services provider’s stock worth $35,174,429,000 after buying an additional 111,699,704 shares during the last quarter. Norges Bank acquired a new stake in Alphabet in the 4th quarter worth about $18,093,665,000. Cardano Risk Management B.V. grew its holdings in Alphabet by 850.3% in the 4th quarter. Cardano Risk Management B.V. now owns 17,692,600 shares of the information services provider’s stock valued at $5,551,938,000 after buying an additional 15,830,754 shares during the period. Finally, Vanguard Group Inc. grew its holdings in Alphabet by 2.0% in the 4th quarter. Vanguard Group Inc. now owns 421,013,782 shares of the information services provider’s stock valued at $132,114,125,000 after buying an additional 8,128,234 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Institutional buying remained supportive. State Street added an estimated 12.7 million shares of Alphabet’s Class A stock, while Mitsubishi UFJ, Lazard and Citizens Financial also increased their Alphabet positions in second-quarter 13F filings. State Street fund update
• Positive Sentiment: Alphabet’s AI and cloud businesses continue to show strong commercial momentum. Gemini reportedly reached 950 million monthly active users, Google Cloud revenue surged 82% in the second quarter, and its backlog reached $514 billion. A new multiyear, $100 million-plus Google Cloud agreement with AI lab Mirendil could add further demand for cloud infrastructure. Google AI and DeepMind report
• Neutral Sentiment: Alphabet is reorganizing its AI leadership. DeepMind chief Demis Hassabis is moving into a broader chief scientist role, while Chief Scientist Jeff Dean is departing after 27 years. The changes could improve long-term research focus but raise concerns about talent retention and execution. Google AI leadership report
• Negative Sentiment: Alphabet launched a roughly $25 billion, 10-part bond offering to finance expanded AI infrastructure spending. Strong demand—reportedly about $115 billion in orders—supports its credit profile, but investors remain concerned that rising capital expenditures and borrowing could reduce returns or increase financial risk. Alphabet bond offering report
• Negative Sentiment: Zacks Research downgraded Alphabet from “strong buy” to “hold,” adding to valuation and near-term sentiment pressure. Separately, several investment managers—including Mawer, First Eagle, Diamond Hill and SCS Capital—reported reductions in Alphabet holdings. Zacks Research
• Negative Sentiment: Alphabet’s planned $15 billion India data-center project faces opposition over water use and wildlife concerns, creating potential regulatory and development hurdles for its infrastructure expansion. Google India data center report

Analysts Set New Price Targets

Several research analysts have recently weighed in on the stock. Canaccord Genuity Group set a $450.00 price objective on shares of Alphabet in a report on Thursday, July 23rd. Morgan Stanley lowered their target price on shares of Alphabet from $415.00 to $400.00 and set an “overweight” rating for the company in a report on Thursday, July 23rd. Barclays reaffirmed an “overweight” rating and set a $425.00 price target (up from $405.00) on shares of Alphabet in a research report on Thursday, July 23rd. Rosenblatt Securities set a $393.00 price target on shares of Alphabet in a research note on Thursday, July 23rd. Finally, Roth Capital lifted their price target on shares of Alphabet from $435.00 to $440.00 and gave the company a “buy” rating in a report on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and four have given a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of “Buy” and an average target price of $410.09.

Insider Buying and Selling at Alphabet

In related news, Director Frances Arnold sold 82 shares of Alphabet stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $333.39, for a total transaction of $27,337.98. Following the transaction, the director owned 18,914 shares in the company, valued at approximately $6,305,738.46. The trade was a 0.43% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares in the company, valued at $9,125,015.20. The trade was a 1.61% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 600,547 shares of company stock valued at $16,255,540 in the last ninety days. Corporate insiders own 12.99% of the company’s stock.

Alphabet Stock Performance

NASDAQ GOOG opened at $353.47 on Friday. The firm has a market capitalization of $4.32 trillion, a P/E ratio of 17.75, a P/E/G ratio of 1.00 and a beta of 1.23. Alphabet Inc. has a 1-year low of $197.46 and a 1-year high of $404.47. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64. The business’s 50-day simple moving average is $353.94 and its 200-day simple moving average is $338.96.

Alphabet (NASDAQ:GOOG) last posted its earnings results on Wednesday, July 22nd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s revenue was up 24.2% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.31 EPS. Equities analysts predict that Alphabet Inc. will post 20.51 EPS for the current year.

Alphabet Announces Dividend

The firm also recently disclosed a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be paid a dividend of $0.22 per share. This represents a $0.88 annualized dividend and a yield of 0.2%. The ex-dividend date is Friday, September 4th. Alphabet’s payout ratio is currently 4.42%.

About Alphabet

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.