WPP (LON:WPP) Given Buy Rating at Deutsche Bank Aktiengesellschaft

Posted by James Quigley on Aug 8th, 2026

Deutsche Bank Aktiengesellschaft reaffirmed their buy rating on shares of WPP (LON:WPP – Free Report) in a research note released on Friday,Digital Look reports. They currently have a GBX 425 price target on the stock.

Other analysts also recently issued reports about the company. Citigroup increased their target price on WPP from GBX 275 to GBX 285 and gave the company a “neutral” rating in a research note on Thursday, April 30th. Berenberg Bank reaffirmed a “buy” rating and set a GBX 405 price target on shares of WPP in a report on Friday. Finally, JPMorgan Chase & Co. lifted their price objective on WPP from GBX 350 to GBX 390 and gave the stock a “neutral” rating in a report on Friday. Two investment analysts have rated the stock with a Buy rating and two have assigned a Hold rating to the stock. According to MarketBeat.com, WPP presently has an average rating of “Moderate Buy” and a consensus target price of GBX 376.25.

View Our Latest Report on WPP

WPP Stock Up 4.2%

LON:WPP opened at GBX 411.40 on Friday. The firm has a market cap of £4.44 billion, a P/E ratio of -20.57, a P/E/G ratio of 13.47 and a beta of 0.68. The company has a debt-to-equity ratio of 268.98, a quick ratio of 0.89 and a current ratio of 0.89. WPP has a fifty-two week low of GBX 218.50 and a fifty-two week high of GBX 411.40. The firm has a 50-day simple moving average of GBX 279.90 and a two-hundred day simple moving average of GBX 270.29.

WPP (LON:WPP – Get Free Report) last issued its earnings results on Friday, August 7th. The company reported GBX 1.80 earnings per share (EPS) for the quarter. WPP had a negative net margin of 1.59% and a negative return on equity of 7.54%. Analysts predict that WPP will post 81.6125654 earnings per share for the current fiscal year.

Insider Buying and Selling at WPP

In other news, insider Peter Agnefjäll purchased 75,000 shares of the company’s stock in a transaction dated Thursday, May 21st. The shares were purchased at an average cost of GBX 281 per share, for a total transaction of £210,750. Also, insider Cindy Rose sold 88,227 shares of the firm’s stock in a transaction on Monday, June 15th. The stock was sold at an average price of GBX 282, for a total value of £248,800.14. 2.04% of the stock is owned by corporate insiders.

WPP News Roundup

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported profit growth and said its restructuring and turnaround initiatives are progressing. Investors appeared to focus on improved profitability and signs of recovery, outweighing concerns about the top-line decline. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Analyst support strengthened: Deutsche Bank reaffirmed a “buy” rating with a GBX 425 target, while Berenberg reiterated “buy” with a GBX 405 target. JPMorgan also raised its target from GBX 350 to GBX 390, although it maintained a “neutral” rating. Broker ratings
Positive Sentiment: The market reaction reflected optimism that WPP’s overhaul could stabilize the business after a difficult period, with reports describing the move as a turnaround bounce driven by improving execution and profit resilience. WPP shares jump as overhaul begins to bear fruit
Neutral Sentiment: Quarterly earnings were reported at GBX 1.80 per share. However, WPP still recorded a negative net margin of 1.59% and negative return on equity of 7.54%, highlighting that the recovery remains incomplete.
Negative Sentiment: Like-for-like adjusted revenue fell 4.7% in the first half, and WPP is cutting jobs as it manages ongoing weakness in demand. The revenue decline remains the main risk to a sustained recovery and could limit future earnings growth. WPP slashes jobs as revenue continues to fall