Mattel (NASDAQ:MAT) vs. TruGolf (NASDAQ:TRUG) Financial Survey

TruGolf (NASDAQ:TRUG) and Mattel (NASDAQ:MAT) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, earnings, risk, dividends, institutional ownership, analyst recommendations and profitability.

Profitability

This table compares TruGolf and Mattel’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-75.06%	-181.14%	-36.13%
Mattel	7.79%	16.20%	5.37%

Volatility & Risk

TruGolf has a beta of -1.07, suggesting that its share price is 207% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.72, suggesting that its share price is 28% less volatile than the S&P 500.

Insider & Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Comparatively, 1.9% of Mattel shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares TruGolf and Mattel”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	$18.66 million	0.05	-$15.23 million	($207.35)	-0.00
Mattel	$5.35 billion	0.80	$397.58 million	$1.36	10.87

Mattel has higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for TruGolf and Mattel, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	1	1	0	2.00
Mattel	2	6	4	2	2.43

Mattel has a consensus target price of $17.33, indicating a potential upside of 17.20%. Given Mattel’s stronger consensus rating and higher probable upside, analysts clearly believe Mattel is more favorable than TruGolf.

Summary

Mattel beats TruGolf on 14 of the 15 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.

About Mattel

Mattel, Inc., a toy and family entertainment company, designs, manufactures, and markets toys and consumer products in North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, as well as books, content, gaming, and lifestyle products for children under the Barbie, American Girl, Disney Princess and Disney Frozen, Monster High, and Polly Pocket brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels Mario Kart, Matchbox, and Cars brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other consumer products under the Fisher-Price, Little People and Imaginext, and Thomas & Friends, and Power wheels brands. The company also provides action figures, building sets, games, and other products under the Masters of the Universe, MEGA, UNO, Jurassic World, Minecraft, WWE, Lightyear, and Star Wars; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.