Harley-Davidson (NYSE:HOG) CEO Artie Starrs Buys 10,000 Shares of Stock

Harley-Davidson, Inc. (NYSE:HOG) CEO Artie Starrs bought 10,000 shares of Harley-Davidson stock in a transaction that occurred on Monday, August 10th. The stock was bought at an average price of $25.89 per share, for a total transaction of $258,900.00. Following the completion of the acquisition, the chief executive officer directly owned 25,000 shares of the company’s stock, valued at $647,250. The trade was a 66.67% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available at the SEC website.

Harley-Davidson Stock Performance

NYSE:HOG opened at $26.68 on Wednesday. The company has a debt-to-equity ratio of 0.36, a quick ratio of 1.70 and a current ratio of 1.90. Harley-Davidson, Inc. has a fifty-two week low of $17.09 and a fifty-two week high of $31.25. The company has a 50 day simple moving average of $25.54 and a two-hundred day simple moving average of $22.76. The company has a market capitalization of $2.78 billion, a PE ratio of 16.37, a P/E/G ratio of 17.70 and a beta of 1.27.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.65 by $0.10. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The firm had revenue of $1.23 billion for the quarter, compared to the consensus estimate of $1.17 billion. During the same quarter in the previous year, the company earned $0.88 EPS. The company’s revenue for the quarter was down 5.9% on a year-over-year basis. Research analysts anticipate that Harley-Davidson, Inc. will post 0.51 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Thursday, June 25th. Shareholders of record on Monday, June 8th were given a dividend of $0.1875 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a yield of 2.8%. Harley-Davidson’s dividend payout ratio is 46.01%.

Institutional Investors Weigh In On Harley-Davidson

Several hedge funds and other institutional investors have recently made changes to their positions in the business. BlackRock Inc. purchased a new stake in shares of Harley-Davidson in the second quarter worth approximately $249,395,000. Donald Smith & CO. Inc. purchased a new position in shares of Harley-Davidson during the second quarter valued at approximately $226,966,000. Bank of America Corp DE grew its holdings in Harley-Davidson by 456.7% during the first quarter. Bank of America Corp DE now owns 1,735,378 shares of the company’s stock worth $35,089,000 after buying an additional 1,423,675 shares in the last quarter. Aegis Financial Corp purchased a new stake in Harley-Davidson in the 1st quarter valued at $27,681,000. Finally, Norges Bank purchased a new stake in Harley-Davidson in the 4th quarter valued at $25,766,000. 85.10% of the stock is owned by institutional investors.

Analysts Set New Price Targets

A number of brokerages have recently issued reports on HOG. DA Davidson boosted their price objective on Harley-Davidson from $25.00 to $30.00 and gave the company a “buy” rating in a research note on Monday, July 6th. Weiss Ratings upgraded Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a report on Thursday, June 18th. Morgan Stanley boosted their price target on Harley-Davidson from $15.00 to $17.00 and gave the company an “underweight” rating in a research note on Tuesday, July 28th. Citigroup increased their price target on Harley-Davidson from $26.00 to $27.00 and gave the stock a “neutral” rating in a report on Sunday, July 12th. Finally, Loop Capital upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating and set a $32.00 price objective for the company in a research note on Monday, July 20th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Harley-Davidson currently has a consensus rating of “Hold” and an average price target of $26.11.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.