AppFolio, Inc. (NASDAQ:APPF – Get Free Report) General Counsel Evan Pickering sold 322 shares of the stock in a transaction on Wednesday, August 12th. The stock was sold at an average price of $200.06, for a total transaction of $64,419.32. Following the completion of the transaction, the general counsel directly owned 5,167 shares in the company, valued at $1,033,710.02. The trade was a 5.87% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.
Evan Pickering also recently made the following trade(s):
- On Tuesday, August 11th, Evan Pickering sold 141 shares of AppFolio stock. The stock was sold at an average price of $202.01, for a total transaction of $28,483.41.
- On Wednesday, August 5th, Evan Pickering sold 661 shares of AppFolio stock. The stock was sold at an average price of $200.49, for a total transaction of $132,523.89.
- On Friday, June 12th, Evan Pickering sold 660 shares of AppFolio stock. The shares were sold at an average price of $155.25, for a total value of $102,465.00.
AppFolio Price Performance
NASDAQ APPF traded down $6.25 during trading hours on Wednesday, reaching $196.77. 665,842 shares of the stock traded hands, compared to its average volume of 397,303. The stock has a 50 day simple moving average of $170.67 and a two-hundred day simple moving average of $170.78. AppFolio, Inc. has a 1 year low of $142.56 and a 1 year high of $288.73. The company has a market cap of $6.97 billion, a price-to-earnings ratio of 44.92 and a beta of 0.78.
Institutional Investors Weigh In On AppFolio
A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Royal Bank of Canada grew its holdings in AppFolio by 22.6% in the 1st quarter. Royal Bank of Canada now owns 45,452 shares of the software maker’s stock worth $9,993,000 after acquiring an additional 8,367 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. boosted its holdings in shares of AppFolio by 23.5% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 384 shares of the software maker’s stock worth $84,000 after purchasing an additional 73 shares during the period. Millennium Management LLC grew its stake in shares of AppFolio by 237.7% in the first quarter. Millennium Management LLC now owns 18,055 shares of the software maker’s stock worth $3,970,000 after purchasing an additional 12,709 shares during the last quarter. Jones Financial Companies Lllp grew its stake in shares of AppFolio by 164.8% in the first quarter. Jones Financial Companies Lllp now owns 654 shares of the software maker’s stock worth $144,000 after purchasing an additional 407 shares during the last quarter. Finally, Goldman Sachs Group Inc. increased its holdings in AppFolio by 322.5% during the 1st quarter. Goldman Sachs Group Inc. now owns 66,777 shares of the software maker’s stock valued at $14,684,000 after purchasing an additional 50,970 shares during the period. 85.19% of the stock is currently owned by institutional investors.
Analyst Ratings Changes
Several research analysts have commented on the stock. DA Davidson set a $225.00 price target on shares of AppFolio in a research note on Friday, July 24th. Wall Street Zen downgraded shares of AppFolio from a “buy” rating to a “hold” rating in a research note on Sunday, July 26th. Zacks Research upgraded shares of AppFolio from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, July 28th. Benchmark raised their price objective on AppFolio from $222.00 to $226.00 and gave the company a “buy” rating in a research note on Friday, April 24th. Finally, Weiss Ratings upgraded AppFolio from a “hold (c-)” rating to a “hold (c)” rating in a report on Tuesday. Two investment analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating and one has assigned a Hold rating to the company. According to MarketBeat, AppFolio has an average rating of “Buy” and an average target price of $243.50.
Key Stories Impacting AppFolio
Here are the key news stories impacting AppFolio this week:
- Positive Sentiment: AppFolio’s latest quarterly results were modestly ahead of expectations, with earnings per share of $1.71 versus the $1.69 consensus estimate and revenue of $281.12 million versus $277.35 million. Revenue increased 19.3% year over year, supporting the company’s growth narrative.
- Positive Sentiment: Analysts remain broadly constructive, with a consensus “Buy” rating and an average price target of $243.50, above recent trading levels. Benchmark raised its price objective to $226, while DA Davidson set a $225 target.
- Neutral Sentiment: Major shareholder Maurice J. Duca sold several blocks totaling 15,900 shares on August 10–11 for approximately $3.57 million. The transactions were executed under a pre-arranged Rule 10b5-1 plan, which reduces their significance as a discretionary bearish signal. SEC filing on Maurice Duca’s AppFolio share sales
- Neutral Sentiment: General Counsel Evan Pickering sold 463 shares, while insider Don Rigler sold 150 shares. These sales were also made under Rule 10b5-1 plans and were specifically intended to cover tax-withholding obligations tied to vested equity awards. SEC filing on AppFolio insider sales
- Negative Sentiment: The scale and number of recent insider disposals may weigh on sentiment, particularly because Duca reduced several reported holdings by roughly 6.7% to 25.5%. Investors may interpret repeated selling as a near-term supply or confidence concern, despite the pre-arranged plans.
- Negative Sentiment: Wall Street Zen downgraded APPF from “Buy” to “Hold,” and Piper Sandler previously cut its target to $210, highlighting valuation and execution concerns. AppFolio trades at a relatively high forward earnings multiple, leaving the stock sensitive to changes in growth expectations.
About AppFolio
AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.
In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.
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