Viant Technology (NASDAQ:DSP) Shares Down 7.2% – Should You Sell?

Viant Technology Inc. (NASDAQ:DSP) shares traded down 7.2% during mid-day trading on Tuesday . The stock traded as low as $12.53 and last traded at $13.0750. Approximately 136,622 shares changed hands during mid-day trading, a decline of 43% from the average daily volume of 241,602 shares. The stock had previously closed at $14.09.

Key Viant Technology News

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Strong Q2 performance and CTV momentum: Viant highlighted record revenue and continued growth in connected TV (CTV) advertising during its Q2 2026 earnings call. The company also reported adjusted earnings of $0.12 per share, well above the $0.03 analyst consensus, while revenue of $104.25 million exceeded the $59.65 million estimate. Viant Technology Q2 2026 Earnings Call Highlights
• Positive Sentiment: Rosenblatt raised its price target: Rosenblatt Securities increased its target from $20 to $24 and maintained a “buy” rating, indicating substantial potential upside from the current trading level. Benzinga analyst update
• Positive Sentiment: Additional bullish revisions: UBS raised its target from $17 to $19, DA Davidson lifted its target from $16.50 to $17.50, and Citizens JMP increased its target from $16 to $17. Each firm assigned a favorable rating, including “buy” or “market outperform.” Viant Technology analyst price-target updates
• Neutral Sentiment: Short-interest data appears unreliable: The reported August short interest was zero shares, unchanged from July, with a zero-day days-to-cover ratio. Because the figures include an undefined percentage change and are inconsistent with normal market reporting, they provide little actionable information for investors.
• Negative Sentiment: Positive news has not translated into buying pressure: The stock is trading below its recent high despite strong results and higher analyst targets. With shares valued at roughly 40 times earnings, investors may be taking profits or demanding evidence that the strong revenue and CTV growth can be sustained.

Analysts Set New Price Targets

Several research firms recently commented on DSP. Wall Street Zen cut shares of Viant Technology from a “buy” rating to a “hold” rating in a research report on Saturday, May 16th. B. Riley Financial increased their target price on Viant Technology from $17.00 to $18.00 and gave the stock a “buy” rating in a report on Tuesday, May 12th. Weiss Ratings raised Viant Technology from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Friday, August 7th. Citizens Jmp upped their price objective on Viant Technology from $16.00 to $17.00 and gave the stock a “market outperform” rating in a research report on Tuesday. Finally, UBS Group increased their price objective on Viant Technology from $17.00 to $19.00 and gave the stock a “buy” rating in a report on Tuesday. One research analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has issued a Hold rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Buy” and a consensus target price of $18.33.

Viant Technology Stock Performance

The firm has a market cap of $817.81 million, a P/E ratio of 40.26 and a beta of 1.08. The company’s 50 day moving average is $12.04 and its 200 day moving average is $11.33.

Viant Technology (NASDAQ:DSP) last announced its quarterly earnings results on Monday, May 11th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing the consensus estimate of $0.08 by ($0.11). Viant Technology had a return on equity of 4.38% and a net margin of 2.24%.The company had revenue of $88.54 million for the quarter, compared to the consensus estimate of $50.13 million. On average, equities research analysts anticipate that Viant Technology Inc. will post -0.19 EPS for the current year.

Insiders Place Their Bets

In other news, major shareholder Capital V. Llc sold 7,500 shares of the company’s stock in a transaction on Thursday, June 18th. The shares were sold at an average price of $10.96, for a total value of $82,200.00. Following the completion of the sale, the insider owned 37,500 shares of the company’s stock, valued at approximately $411,000. This represents a 16.67% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Christopher Vanderhook sold 2,500 shares of the company’s stock in a transaction dated Thursday, June 18th. The shares were sold at an average price of $10.96, for a total transaction of $27,400.00. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 167,853 shares of company stock valued at $1,947,895 over the last quarter. 29.43% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Viant Technology

Several institutional investors have recently modified their holdings of the business. Rhumbline Advisers raised its stake in Viant Technology by 2.4% during the 2nd quarter. Rhumbline Advisers now owns 45,042 shares of the company’s stock valued at $596,000 after purchasing an additional 1,056 shares during the period. JPMorgan Chase & Co. boosted its stake in Viant Technology by 4.3% in the 2nd quarter. JPMorgan Chase & Co. now owns 27,121 shares of the company’s stock worth $359,000 after purchasing an additional 1,109 shares during the period. Russell Investments Group Ltd. boosted its stake in Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after purchasing an additional 1,228 shares during the period. Versant Capital Management Inc grew its holdings in Viant Technology by 202.3% during the 2nd quarter. Versant Capital Management Inc now owns 2,772 shares of the company’s stock valued at $35,000 after buying an additional 1,855 shares in the last quarter. Finally, Hsbc Holdings PLC grew its holdings in Viant Technology by 8.2% during the 4th quarter. Hsbc Holdings PLC now owns 27,950 shares of the company’s stock valued at $332,000 after buying an additional 2,122 shares in the last quarter. 11.38% of the stock is owned by hedge funds and other institutional investors.

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.