HBK Sorce Advisory LLC Buys New Position in Intuit Inc. $INTU

HBK Sorce Advisory LLC bought a new stake in shares of Intuit Inc. (NASDAQ:INTU) in the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund bought 2,373 shares of the software maker’s stock, valued at approximately $778,000.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Betterment LLC increased its position in Intuit by 2.1% during the 3rd quarter. Betterment LLC now owns 779 shares of the software maker’s stock valued at $532,000 after buying an additional 16 shares in the last quarter. PFG Investments LLC increased its holdings in shares of Intuit by 2.0% in the 4th quarter. PFG Investments LLC now owns 915 shares of the software maker’s stock worth $606,000 after purchasing an additional 18 shares in the last quarter. One Capital Management LLC increased its holdings in shares of Intuit by 2.7% in the 3rd quarter. One Capital Management LLC now owns 681 shares of the software maker’s stock worth $465,000 after purchasing an additional 18 shares in the last quarter. Quadcap Wealth Management LLC increased its holdings in shares of Intuit by 1.0% in the 3rd quarter. Quadcap Wealth Management LLC now owns 1,801 shares of the software maker’s stock worth $1,230,000 after purchasing an additional 18 shares in the last quarter. Finally, United Asset Strategies Inc. increased its holdings in shares of Intuit by 1.0% in the 4th quarter. United Asset Strategies Inc. now owns 2,036 shares of the software maker’s stock worth $1,349,000 after purchasing an additional 20 shares in the last quarter. Institutional investors own 83.66% of the company’s stock.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: Intuit announced a partnership with Perplexity to integrate QuickBooks and Mailchimp into Perplexity Computer, an agentic AI assistant. The collaboration could help users move from discovering information to receiving personalized insights and taking actions within Intuit’s software ecosystem. Intuit and Perplexity Team on AI Integrations
• Positive Sentiment: Recent AI-powered product enhancements for mid-market financial management support Intuit’s strategy of using automation and data-driven insights to expand the value of its QuickBooks platform. Intuit unveils AI-powered innovations for mid-market financial management
• Positive Sentiment: A comparison with PayPal argues that Intuit’s broad financial-software ecosystem, recurring customer relationships and AI investments provide a strong foundation for future growth. Intuit or PayPal: Which Fintech Is Built for Future Growth?
• Neutral Sentiment: Analyst commentary notes that INTU has significantly underperformed the Nasdaq over the past year, but expectations for its future remain cautiously positive. Other coverage highlights Intuit’s profitability and market leadership while comparing it with higher-risk AI software companies. Is Intuit Stock Underperforming the Nasdaq?
• Negative Sentiment: Several law firms publicized a securities class action and a September 8 lead-plaintiff deadline involving investors who purchased Intuit shares between February 25, 2025, and June 1, 2026. The notices cite a reassessment of TurboTax’s growth outlook and add legal and reputational uncertainty, although the allegations have not been proven. Intuit Inc. Securities Fraud Lawsuit Deadline
• Negative Sentiment: An Intuit executive sold 906 shares worth approximately $314,000, representing 36% of the executive’s direct holdings before the transaction. While the sale may be routine, its timing can weigh on sentiment amid the stock’s recent decline. An Intuit Executive Sells Over a Third of Their Direct Holdings

Wall Street Analyst Weigh In

Several brokerages recently commented on INTU. Rothschild & Co Redburn cut their price objective on Intuit from $700.00 to $600.00 and set a “buy” rating for the company in a report on Tuesday, June 2nd. Stifel Nicolaus set a $300.00 price objective on Intuit in a report on Wednesday, August 26th. Daiwa Securities Group cut their price objective on Intuit from $640.00 to $500.00 and set a “buy” rating for the company in a report on Wednesday, May 27th. HSBC lowered their target price on Intuit from $897.00 to $707.00 and set a “buy” rating on the stock in a research report on Friday, May 22nd. Finally, UBS Group set a $370.00 target price on Intuit in a research report on Thursday. Seventeen investment analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Intuit currently has an average rating of “Hold” and an average target price of $434.68.

Intuit Price Performance

Shares of INTU stock traded up $1.34 during trading hours on Monday, hitting $359.40. The stock had a trading volume of 1,871,193 shares, compared to its average volume of 4,382,581. Intuit Inc. has a one year low of $252.84 and a one year high of $705.08. The company has a debt-to-equity ratio of 0.34, a current ratio of 1.51 and a quick ratio of 1.45. The stock’s 50-day moving average price is $307.36 and its two-hundred day moving average price is $356.13. The stock has a market capitalization of $98.31 billion, a price-to-earnings ratio of 21.78, a PEG ratio of 0.92 and a beta of 0.97.

Intuit (NASDAQ:INTU) last issued its earnings results on Tuesday, August 25th. The software maker reported $4.03 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.58 by $0.45. The firm had revenue of $4.35 billion for the quarter, compared to analysts’ expectations of $4.27 billion. Intuit had a return on equity of 25.97% and a net margin of 21.29%.The business’s revenue was up 13.7% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.75 earnings per share. Intuit has set its Q1 2027 guidance at 2.440-2.480 EPS and its FY 2027 guidance at 22.880-23.120 EPS. Equities analysts forecast that Intuit Inc. will post 23.07 EPS for the current year.

Intuit Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Friday, October 16th. Stockholders of record on Thursday, October 8th will be paid a dividend of $1.38 per share. This represents a $5.52 annualized dividend and a dividend yield of 1.5%. The ex-dividend date of this dividend is Thursday, October 8th. This is an increase from Intuit’s previous quarterly dividend of $1.20. Intuit’s dividend payout ratio is currently 33.45%.

Insider Activity

In other news, Director Richard L. Dalzell sold 284 shares of the stock in a transaction dated Tuesday, June 23rd. The shares were sold at an average price of $262.32, for a total transaction of $74,498.88. Following the sale, the director directly owned 11,758 shares of the company’s stock, valued at $3,084,358.56. This represents a 2.36% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Lauren D. Hotz sold 907 shares of the firm’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $346.54, for a total transaction of $314,311.78. Following the completion of the transaction, the chief accounting officer directly owned 1,628 shares in the company, valued at $564,167.12. This represents a 35.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders have sold 2,146 shares of company stock worth $662,666. Corporate insiders own 2.49% of the company’s stock.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities, and TurboTax, a tax-preparation and filing service aimed at individual taxpayers. In addition to these core offerings, Intuit has expanded through acquisitions to provide complementary services such as Credit Karma (consumer credit and financial-product marketplace) and Mailchimp (marketing and commerce tools), and it offers professional-grade tax solutions for accountants and tax preparers.

The company serves a mix of consumers, small and mid-sized businesses and accounting professionals across multiple markets, with a particularly large presence in the United States and an expanding international footprint.