urban-gro (NASDAQ:UGRO – Get Free Report) and United Rentals (NYSE:URI – Get Free Report) are both industrials companies, but which is the superior stock? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, risk, dividends, institutional ownership and profitability.
Analyst Ratings
This is a summary of recent ratings for urban-gro and United Rentals, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| urban-gro | 1 | 0 | 0 | 0 | 1.00 |
| United Rentals | 1 | 0 | 16 | 1 | 2.94 |
United Rentals has a consensus price target of $1,246.19, suggesting a potential upside of 6.87%. Given United Rentals’ stronger consensus rating and higher possible upside, analysts plainly believe United Rentals is more favorable than urban-gro.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| urban-gro | $17.40 million | 0.10 | -$22.10 million | ($27.87) | -0.05 |
| United Rentals | $16.83 billion | 4.31 | $2.49 billion | $41.64 | 28.00 |
United Rentals has higher revenue and earnings than urban-gro. urban-gro is trading at a lower price-to-earnings ratio than United Rentals, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
20.6% of urban-gro shares are owned by institutional investors. Comparatively, 96.3% of United Rentals shares are owned by institutional investors. 4.4% of urban-gro shares are owned by insiders. Comparatively, 0.5% of United Rentals shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
urban-gro has a beta of -2.91, suggesting that its share price is 391% less volatile than the S&P 500. Comparatively, United Rentals has a beta of 1.8, suggesting that its share price is 80% more volatile than the S&P 500.
Profitability
This table compares urban-gro and United Rentals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| urban-gro | -82.11% | -118.44% | -33.76% |
| United Rentals | 15.67% | 31.72% | 9.47% |
Summary
United Rentals beats urban-gro on 14 of the 15 factors compared between the two stocks.
About urban-gro
urban-gro, Inc. engages in the designing, engineering, building, and integrating complex environmental equipment systems for indoor controlled environment agriculture (CEA) cultivation and retail facilities in the United States, Canada, and Europe. The company provides architectural design, engineering, and construction services comprising pre-construction, cultivation space programming (CSP), architectural and interior design, engineering, integrated cultivation design, owner's representative/construction management, and general contracting services; and maintenance, training, and support services. It also offers facility and equipment commissioning services; gro-care crop and asset protection services, including training services, equipment maintenance services, asset protection program, and an interactive online operating support system for gro-care and client document delivery and project management; and property condition assessment services. In addition, the company provides integrated equipment systems solutions, such as design, source, and integration of complex environmental equipment systems comprising heating, ventilation, and air conditioning solutions, as well as environmental control, fertigation, irrigation distribution, water treatment, and wastewater reclamation systems; and commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, microbial mitigation, and odor reduction systems. Further, it offers value-Added Reselling (VAR) of cultivation equipment systems; and strategic vendor relationships with premier manufacturers. It primarily markets and sells its solutions to clients in the CEA that includes operators and facilitators in the cannabis and produce markets; and commercial sectors comprising food and beverage consumer packaged goods companies, healthcare, higher education, and hospitality. urban-gro, Inc. was founded in 2014 and is based in Lafayette, Colorado.
About United Rentals
United Rentals, Inc., through its subsidiaries, operates as an equipment rental company. It operates in two segments, General Rentals and Specialty. The General Rentals segment rents general construction and industrial equipment includes backhoes, skid-steer loaders, forklifts, earthmoving equipment, and material handling equipment; aerial work platforms, such as boom and scissor lifts; and general tools and light equipment comprising pressure washers, water pumps, and power tools for construction and industrial companies, manufacturers, utilities, municipalities, homeowners, and government entities. The specialty segment rents specialty construction products, including trench safety equipment consists of trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers, and line testing equipment for underground work; power and heating, ventilating, and air conditioning equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment; fluid solutions equipment for fluid containment, transfer, and treatment; and mobile storage equipment and modular office space. This segment serves construction companies involved in infrastructure projects, and municipalities and industrial companies. It also sells aerial lifts, reach forklifts, telehandlers, compressors, and generators; construction consumables, tools, small equipment, and safety supplies; and parts for equipment that is owned by its customers, as well as provides repair and maintenance services. The company sells used equipment through its sales force, brokers, website, at auctions, and directly to manufacturers. The company operates in the United States, Canada, Europe, Australia, and New Zealand. United Rentals, Inc. was incorporated in 1997 and is headquartered in Stamford, Connecticut.
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