Colgate-Palmolive (NYSE:CL) & McBride (OTCMKTS:MCBRF) Critical Comparison

Colgate-Palmolive (NYSE:CL) and McBride (OTCMKTS:MCBRF) are both consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their profitability, earnings, valuation, institutional ownership, dividends, analyst recommendations and risk.

Institutional and Insider Ownership

80.4% of Colgate-Palmolive shares are held by institutional investors. Comparatively, 60.1% of McBride shares are held by institutional investors. 0.4% of Colgate-Palmolive shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Colgate-Palmolive and McBride’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Colgate-Palmolive	9.68%	464.63%	18.34%
McBride	N/A	N/A	N/A

Analyst Recommendations

This is a breakdown of current ratings and target prices for Colgate-Palmolive and McBride, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Colgate-Palmolive	0	7	12	0	2.63
McBride	0	0	0	0	0.00

Colgate-Palmolive presently has a consensus target price of $99.00, indicating a potential upside of 8.18%. Given Colgate-Palmolive’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Colgate-Palmolive is more favorable than McBride.

Earnings and Valuation

This table compares Colgate-Palmolive and McBride”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Colgate-Palmolive	$20.38 billion	3.58	$2.13 billion	$2.52	36.31
McBride	N/A	N/A	N/A	($0.10)	-25.90

Colgate-Palmolive has higher revenue and earnings than McBride. McBride is trading at a lower price-to-earnings ratio than Colgate-Palmolive, indicating that it is currently the more affordable of the two stocks.

Summary

Colgate-Palmolive beats McBride on 11 of the 11 factors compared between the two stocks.

About Colgate-Palmolive

Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under various brands, which include Colgate, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, Irish Spring, Palmolive, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, EltaMD, Filorga, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline to a range of traditional and eCommerce retailers, wholesalers, and distributors. It includes pharmaceutical products for dentists and other oral health professionals. Its Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

About McBride

McBride plc, together with its subsidiaries, manufactures and sells private label household and personal care products to retailers and brand owners in the United Kingdom, Germany, France, Australia, rest of Europe, rest of Asia-Pacific, and internationally. The company operates through five segments: Liquids, Powders, Unit dosing, Aerosols, and Asia Pacific. The Liquids segment offers laundry detergents, dishwasher liquids, and surface cleaners, as well as fabric conditioner, bleach, and toilet cleaners. The Unit dosing segment provides auto dishwasher tablets, laundry capsules, and water softeners. The Powders segment offers laundry, auto dishwashes, stain removers, and water softeners. The Aerosols segment provides household, personal care, insecticides, sanitizers, and professional cleaning products. The Asia Pacific segment offers hand/bodywash and hair care products, skin care products, auto dishwasher tablets, and laundry liquids. It offers products under the Surcare, Oven Pride, Clean N Fresh, Hospec, and Actiff brands. The company was founded in 1927 and is based in Manchester, the United Kingdom.