1,148,202 Shares in SoFi Technologies, Inc. $SOFI Acquired by Diversify Advisory Services LLC

Diversify Advisory Services LLC bought a new stake in SoFi Technologies, Inc. (NASDAQ:SOFI) during the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The institutional investor bought 1,148,202 shares of the company’s stock, valued at approximately $19,382,000.

A number of other large investors have also recently bought and sold shares of the stock. Valley Wealth Managers Inc. purchased a new position in SoFi Technologies during the fourth quarter worth $25,000. Vermillion Wealth Management Inc. lifted its position in shares of SoFi Technologies by 283.1% in the fourth quarter. Vermillion Wealth Management Inc. now owns 1,000 shares of the company’s stock valued at $26,000 after acquiring an additional 739 shares in the last quarter. Reflection Asset Management purchased a new stake in shares of SoFi Technologies in the fourth quarter valued at $28,000. Quaker Wealth Management LLC boosted its stake in shares of SoFi Technologies by 2,745.2% during the fourth quarter. Quaker Wealth Management LLC now owns 1,195 shares of the company’s stock valued at $31,000 after acquiring an additional 1,153 shares during the last quarter. Finally, American Capital Advisory LLC boosted its stake in shares of SoFi Technologies by 456.7% during the fourth quarter. American Capital Advisory LLC now owns 1,297 shares of the company’s stock valued at $34,000 after acquiring an additional 1,064 shares during the last quarter. Institutional investors and hedge funds own 38.43% of the company’s stock.

Insider Transactions at SoFi Technologies

In related news, EVP Kelli Keough sold 10,954 shares of the firm’s stock in a transaction that occurred on Monday, July 20th. The shares were sold at an average price of $17.19, for a total value of $188,299.26. Following the sale, the executive vice president directly owned 367,728 shares of the company’s stock, valued at approximately $6,321,244.32. This trade represents a 2.89% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the business’s stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the completion of the sale, the chief technology officer owned 895,089 shares of the company’s stock, valued at approximately $15,914,682.42. The trade was a 10.24% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders have sold 125,219 shares of company stock valued at $2,214,948. Corporate insiders own 2.50% of the company’s stock.

SoFi Technologies News Summary

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: New bullish analyst coverage: Piper Sandler initiated coverage with an Overweight rating and a $22 price target, implying meaningful upside. Analyst Patrick Moley described SoFi as a high-growth company with a powerful product “flywheel” and argued that its expanding product base could justify a premium valuation. Piper Sandler coverage report
• Positive Sentiment: Strong product growth: SoFi’s products are reportedly growing faster than its member base, suggesting rising engagement and increased cross-selling among existing customers. This supports the investment case that SoFi can generate more revenue per member over time. SoFi products growing faster than members
• Positive Sentiment: SoFi Coach expansion: The company is using its financial-planning tool, SoFi Coach, to deepen member engagement, encourage cross-buying and strengthen its integrated financial-services ecosystem. The initiative could improve retention and long-term monetization. SoFi Coach engagement strategy
• Positive Sentiment: Favorable spending trends: SoFi’s second-quarter Debit Spend Index showed strong seasonal spending in travel and experiences, indicating continued activity among members and potential support for transaction-related revenue. SoFi Q2 Debit Spend Index
• Neutral Sentiment: Technical setup remains constructive: A reported breakout from a bullish flag could signal an end to SOFI’s six-month consolidation, although the stock still needs to clear resistance near $20.13 to confirm a larger move. SoFi technical forecast
• Negative Sentiment: Valuation and macro concerns: The bullish analyst call follows a sharp rebound, leaving investors sensitive to profit-taking and questions about whether future growth is already reflected in the valuation. Gas prices at a four-year high also create pressure on household budgets, even as travel spending remains resilient.

Wall Street Analysts Forecast Growth

A number of analysts recently commented on the company. Wells Fargo & Company dropped their price objective on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating for the company in a research report on Thursday, July 30th. Citigroup decreased their price target on shares of SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a research note on Monday, May 4th. TD Cowen decreased their price target on shares of SoFi Technologies from $24.00 to $18.00 and set a “hold” rating on the stock in a research note on Thursday, April 30th. UBS Group lowered their price target on shares of SoFi Technologies from $24.50 to $21.00 and set a “neutral” rating for the company in a report on Thursday, April 30th. Finally, Deutsche Bank Aktiengesellschaft reissued a “hold” rating and issued a $18.00 price objective on shares of SoFi Technologies in a research report on Thursday, April 30th. Eight analysts have rated the stock with a Buy rating, ten have given a Hold rating and three have given a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Hold” and an average price target of $22.42.

SoFi Technologies Price Performance

Shares of NASDAQ:SOFI opened at $17.66 on Wednesday. The company has a market cap of $22.81 billion, a P/E ratio of 36.79 and a beta of 2.17. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30. SoFi Technologies, Inc. has a 52 week low of $14.88 and a 52 week high of $32.73. The business has a fifty day simple moving average of $17.61 and a 200-day simple moving average of $17.71.

SoFi Technologies (NASDAQ:SOFI) last released its earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The firm had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same period in the prior year, the business posted $0.08 earnings per share. The firm’s revenue for the quarter was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Equities research analysts forecast that SoFi Technologies, Inc. will post 0.61 EPS for the current year.

SoFi Technologies Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.