OneDigital Investment Advisors LLC Takes $641,000 Position in The Kroger Co. $KR

OneDigital Investment Advisors LLC bought a new stake in shares of The Kroger Co. (NYSE:KR) during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund bought 11,535 shares of the company’s stock, valued at approximately $641,000.

Several other institutional investors have also bought and sold shares of the stock. Financial Engines Advisors L.L.C. lifted its stake in Kroger by 4.5% during the 4th quarter. Financial Engines Advisors L.L.C. now owns 3,537 shares of the company’s stock valued at $221,000 after acquiring an additional 153 shares in the last quarter. PFG Investments LLC boosted its holdings in Kroger by 3.3% during the 1st quarter. PFG Investments LLC now owns 4,899 shares of the company’s stock worth $354,000 after acquiring an additional 157 shares during the last quarter. Smartleaf Asset Management LLC grew its stake in shares of Kroger by 1.5% in the 4th quarter. Smartleaf Asset Management LLC now owns 10,747 shares of the company’s stock worth $674,000 after acquiring an additional 162 shares in the last quarter. Stephens Inc. AR raised its holdings in shares of Kroger by 1.0% in the fourth quarter. Stephens Inc. AR now owns 17,995 shares of the company’s stock valued at $1,124,000 after purchasing an additional 174 shares during the last quarter. Finally, ROI Financial Advisors LLC raised its holdings in shares of Kroger by 2.0% in the first quarter. ROI Financial Advisors LLC now owns 8,943 shares of the company’s stock valued at $647,000 after purchasing an additional 175 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

Key Kroger News

Here are the key news stories impacting Kroger this week:

• Positive Sentiment: Kroger is opening new Marketplace locations in metro Atlanta, expanding its larger-format grocery, general merchandise and prepared-food offering. A new store is also planned for Lenoir City, Tennessee, supporting the company’s long-term growth and local market presence. Kroger opens new Marketplace locations in metro Atlanta New Kroger grocery store coming to Lenoir City
• Neutral Sentiment: Rebel Creamery, whose ice cream products are sold at Kroger and other major retailers, filed for bankruptcy while appealing a multimillion-dollar judgment. The development could affect product availability, but appears unlikely to have a material direct impact on Kroger’s finances. Ice cream brand sold at Kroger files for bankruptcy
• Negative Sentiment: Kroger reportedly plans to close 60 U.S. stores in 2026, including locations tied to its Fry’s banner. The closures may improve efficiency and profitability, but they also signal weak store economics and could reduce sales and customer reach. Kroger to Close 60 Stores
• Negative Sentiment: Reports and social-media reactions highlight declining Kroger store traffic, raising concerns about competitive pressure, consumer behavior and the company’s ability to sustain sales growth. Kroger’s declining traffic
• Negative Sentiment: A jalapeño-related salmonella recall involving products sold at Kroger and other grocers creates potential reputational, compliance and customer-trust risks, although the financial impact is not yet clear. Products recalled over jalapeño salmonella outbreak
• Negative Sentiment: Kroger’s co-branded credit card with U.S. Bank is reportedly being discontinued, including changes to gas-discount benefits. Ending the program may frustrate shoppers and weaken loyalty incentives. Kroger’s credit card is going away

Wall Street Analyst Weigh In

KR has been the topic of several analyst reports. Wall Street Zen cut shares of Kroger from a “buy” rating to a “hold” rating in a report on Saturday, June 20th. Weiss Ratings lowered shares of Kroger from a “hold (c+)” rating to a “hold (c)” rating in a research note on Thursday, June 18th. The Goldman Sachs Group reissued a “buy” rating and set a $82.00 target price on shares of Kroger in a research report on Friday, June 19th. Wells Fargo & Company set a $58.00 target price on Kroger in a research note on Monday, June 22nd. Finally, HC Wainwright reaffirmed a “buy” rating on shares of Kroger in a report on Thursday, July 2nd. Ten investment analysts have rated the stock with a Buy rating and nine have issued a Hold rating to the stock. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus price target of $72.00.

Kroger Price Performance

KR opened at $56.39 on Wednesday. The firm has a market cap of $34.55 billion, a P/E ratio of 33.17, a PEG ratio of 1.52 and a beta of 0.43. The firm has a 50-day moving average of $58.34 and a 200 day moving average of $64.84. The company has a debt-to-equity ratio of 2.43, a quick ratio of 0.39 and a current ratio of 0.79. The Kroger Co. has a fifty-two week low of $54.15 and a fifty-two week high of $76.58.

Kroger (NYSE:KR) last posted its quarterly earnings data on Thursday, June 18th. The company reported $1.58 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.59 by ($0.01). The company had revenue of $46.12 billion for the quarter, compared to analysts’ expectations of $45.59 billion. Kroger had a return on equity of 44.33% and a net margin of 0.71%.The business’s quarterly revenue was up 2.2% on a year-over-year basis. During the same quarter last year, the business posted $1.49 EPS. Kroger has set its FY 2026 guidance at 5.100-5.30 EPS. On average, research analysts expect that The Kroger Co. will post 5.21 EPS for the current year.

Kroger Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, September 1st. Stockholders of record on Saturday, August 15th will be paid a dividend of $0.39 per share. This represents a $1.56 annualized dividend and a dividend yield of 2.8%. The ex-dividend date is Friday, August 14th. This is an increase from Kroger’s previous quarterly dividend of $0.35. Kroger’s dividend payout ratio (DPR) is 91.76%.

About Kroger

The Kroger Co (NYSE: KR) is one of the largest supermarket operators in the United States, offering a wide range of retail grocery and related services. Founded in Cincinnati in 1883 by Bernard Kroger, the company operates a portfolio of supermarket and multi-department store banners and provides customers with fresh foods, packaged groceries, deli and bakery items, meat and seafood, produce, and prepared foods. Kroger’s stores commonly include pharmacy services and fuel centers, positioning the company as a broad-based neighborhood retail destination for everyday needs.

In addition to traditional in-store retailing, Kroger manufactures and distributes a variety of private-label brands and operates its own food production and supply-chain facilities.