Heron Bay Capital Management Takes $32.37 Million Position in Ulta Beauty Inc. $ULTA

Heron Bay Capital Management purchased a new position in Ulta Beauty Inc. (NASDAQ:ULTA) during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 71,780 shares of the specialty retailer’s stock, valued at approximately $32,371,000. Ulta Beauty comprises 2.9% of Heron Bay Capital Management’s investment portfolio, making the stock its 13th largest position. Heron Bay Capital Management owned about 0.17% of Ulta Beauty at the end of the most recent quarter.

Several other institutional investors also recently added to or reduced their stakes in the stock. Norges Bank bought a new position in Ulta Beauty in the fourth quarter worth approximately $430,963,000. Atria Investments Inc increased its holdings in Ulta Beauty by 42.7% during the 4th quarter. Atria Investments Inc now owns 6,996 shares of the specialty retailer’s stock worth $4,233,000 after purchasing an additional 2,093 shares during the period. Janney Montgomery Scott LLC raised its position in Ulta Beauty by 97.3% during the 1st quarter. Janney Montgomery Scott LLC now owns 35,739 shares of the specialty retailer’s stock valued at $18,681,000 after purchasing an additional 17,625 shares in the last quarter. National Pension Service raised its position in Ulta Beauty by 2,704.0% during the 4th quarter. National Pension Service now owns 79,465 shares of the specialty retailer’s stock valued at $48,077,000 after purchasing an additional 76,631 shares in the last quarter. Finally, Oxbow Advisors LLC purchased a new stake in shares of Ulta Beauty in the 1st quarter worth $3,024,000. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Insider Buying and Selling

In related news, Director George R. Mrkonic, Jr. sold 383 shares of the stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the completion of the sale, the director owned 2,404 shares of the company’s stock, valued at $1,143,919.36. This represents a 13.74% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. 0.20% of the stock is owned by insiders.

Key Ulta Beauty News

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Saudi Arabia offers a new growth opportunity. Reports highlighted Ulta Beauty’s debut in Saudi Arabia, where a young, digitally engaged population and rapidly expanding beauty market could support long-term international sales growth. Saudi Arabia’s beauty market booms: Ulta Beauty debuts Saudi Arabia’s Beauty Market Booms With Young, Trend-savvy Consumers
• Positive Sentiment: New skincare deal could strengthen Ulta’s assortment. Australian entrepreneur Indianna Roehrich reportedly signed an agreement with Ulta for her Digital-era skincare brand, adding potentially differentiated products and supporting the retailer’s focus on emerging beauty brands. Australian entrepreneur Indianna Roehrich signs deal with Ulta Beauty
• Positive Sentiment: Analysts continue to emphasize earnings potential. Zacks articles pointed to expected earnings growth and potential for an earnings beat, while its Focus List described ULTA as attractive for long-term investors. These views complement the company’s latest earnings beat and fiscal 2026 EPS outlook. Why Ulta Beauty is a Top Stock for the Long-Term
• Neutral Sentiment: Upcoming earnings are a near-term catalyst. Coverage expects investors to focus on whether Ulta can sustain sales and profit growth in its next quarterly report. Ulta Beauty Earnings Expected to Grow
• Negative Sentiment: The Target partnership has ended. Target’s finalized separation from Ulta removes the retailer’s shop-in-shop presence and associated customer reach, although the effect may be partly offset by Ulta’s standalone stores and other expansion efforts. Target finalizes divorce from Ulta

Ulta Beauty Price Performance

ULTA opened at $521.46 on Friday. The firm has a market capitalization of $22.42 billion, a PE ratio of 19.55, a price-to-earnings-growth ratio of 1.61 and a beta of 0.87. The business’s 50-day moving average is $489.99 and its two-hundred day moving average is $539.70. Ulta Beauty Inc. has a 1 year low of $443.60 and a 1 year high of $714.97.

Ulta Beauty (NASDAQ:ULTA) last released its quarterly earnings results on Tuesday, June 2nd. The specialty retailer reported $7.74 EPS for the quarter, beating the consensus estimate of $6.89 by $0.85. Ulta Beauty had a net margin of 9.36% and a return on equity of 44.77%. The business had revenue of $3.16 billion during the quarter, compared to analyst estimates of $3.12 billion. During the same period in the prior year, the firm posted $6.70 earnings per share. The company’s quarterly revenue was up 11.1% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.360-28.800 EPS. As a group, sell-side analysts expect that Ulta Beauty Inc. will post 28.76 EPS for the current year.

Analysts Set New Price Targets

ULTA has been the topic of a number of recent research reports. B. Riley Financial dropped their price target on Ulta Beauty from $600.00 to $500.00 and set a “neutral” rating on the stock in a research report on Wednesday, June 3rd. UBS Group decreased their price objective on Ulta Beauty from $810.00 to $735.00 and set a “buy” rating for the company in a report on Wednesday, June 3rd. Argus set a $550.00 price objective on shares of Ulta Beauty in a research note on Thursday, June 18th. Loop Capital reiterated a “hold” rating and set a $550.00 target price on shares of Ulta Beauty in a report on Wednesday, June 3rd. Finally, Barclays cut their target price on shares of Ulta Beauty from $712.00 to $647.00 and set an “overweight” rating on the stock in a research report on Wednesday, June 3rd. One research analyst has rated the stock with a Strong Buy rating, nineteen have assigned a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, Ulta Beauty has a consensus rating of “Moderate Buy” and a consensus price target of $638.09.

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.