Reformation (NYSE:REF) Trading Down 5.1% – Here’s What Happened

Reformation Inc. (NYSE:REF)’s stock price was down 5.1% on Tuesday . The stock traded as low as $13.72 and last traded at $13.74. Approximately 132,037 shares were traded during trading, a decline of 68% from the average session volume of 408,469 shares. The stock had previously closed at $14.48.

Reformation News Summary

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada upgraded Reformation to “moderate buy,” adding to the improving analyst sentiment around the stock. Zacks.com
• Positive Sentiment: Guggenheim upgraded the stock to “strong buy,” while Robert W. Baird also raised its view to “strong buy.” These upgrades could support the shares by signaling increased confidence in Reformation’s growth prospects. Guggenheim upgrade Baird upgrade
• Positive Sentiment: New coverage from JPMorgan, BTIG Research, and Telsey Advisory Group was bullish. JPMorgan assigned an “overweight” rating with a $21 price target, while BTIG and Telsey issued “buy” or “outperform” ratings with $20 targets—implying roughly 40% to 48% potential upside from recent levels. Benzinga coverage The Fly coverage
• Neutral Sentiment: A recent report noted that Reformation has strong backing from Wall Street, but investors have not yet been convinced. This helps explain why the stock has not fully reflected the optimistic analyst targets. Reformation has Wall Street’s backing, but investors aren’t sold yet

Analysts Set New Price Targets

Several research firms recently commented on REF. Guggenheim assumed coverage on shares of Reformation in a research report on Monday. They set a “buy” rating and a $20.00 price target on the stock. Telsey Advisory Group assumed coverage on Reformation in a research report on Monday. They set an “outperform” rating and a $20.00 target price on the stock. JPMorgan Chase & Co. began coverage on Reformation in a research note on Monday. They issued an “overweight” rating and a $21.00 price target for the company. Royal Bank Of Canada began coverage on Reformation in a report on Monday. They issued an “outperform” rating and a $18.00 price target for the company. Finally, BTIG Research started coverage on Reformation in a research report on Monday. They set a “buy” rating and a $20.00 price target on the stock. Two research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Hold rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Buy” and an average target price of $19.25.

Reformation Stock Down 4.8%

Insider Transactions at Reformation

In related news, major shareholder Scsp Refo sold 2,987,199 shares of the firm’s stock in a transaction dated Friday, July 31st. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05. Following the transaction, the insider directly owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Yael Aflalo sold 1,204,029 shares of the business’s stock in a transaction that occurred on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total value of $16,796,204.55. Following the sale, the director owned 11,725,803 shares of the company’s stock, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.