Trajan Wealth LLC Buys New Position in Netflix, Inc. $NFLX

Trajan Wealth LLC bought a new stake in shares of Netflix, Inc. (NASDAQ:NFLX) in the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The fund bought 177,567 shares of the Internet television network’s stock, valued at approximately $12,678,000.

A number of other hedge funds and other institutional investors have also bought and sold shares of NFLX. Van Hulzen Asset Management LLC bought a new position in shares of Netflix in the 2nd quarter worth $1,226,000. Veratis Advisors Inc. bought a new stake in shares of Netflix during the 2nd quarter worth $388,000. Fiduciary Financial Advisors bought a new stake in shares of Netflix during the 2nd quarter worth $139,000. Manning & Napier Advisors LLC purchased a new position in Netflix in the second quarter worth $85,000. Finally, Hyperion Capital Advisors LP purchased a new position in Netflix in the second quarter worth $2,821,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Insider Activity

In other news, CEO Theodore A. Sarandos sold 27,312 shares of the firm’s stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $73.35, for a total value of $2,003,335.20. Following the transaction, the chief executive officer owned 178,954 shares in the company, valued at approximately $13,126,275.90. This trade represents a 13.24% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider David A. Hyman sold 5,723 shares of Netflix stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total transaction of $416,920.55. Following the completion of the transaction, the insider directly owned 316,100 shares in the company, valued at approximately $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 600,295 shares of company stock valued at $49,056,671. Corporate insiders own 1.24% of the company’s stock.

Analyst Ratings Changes

A number of research firms have weighed in on NFLX. Guggenheim set a $75.00 price target on Netflix and gave the company a “buy” rating in a research report on Friday, July 17th. Stephens started coverage on Netflix in a research report on Friday, July 17th. They set an “overweight” rating on the stock. Bank of America reissued a “buy” rating and set a $125.00 price objective on shares of Netflix in a report on Monday, May 18th. Robert W. Baird set a $90.00 target price on Netflix and gave the stock an “outperform” rating in a research note on Wednesday, July 22nd. Finally, TD Cowen reduced their price target on shares of Netflix from $112.00 to $100.00 and set a “buy” rating on the stock in a research report on Friday, July 17th. Four research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, seventeen have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $103.48.

Netflix Stock Up 0.5%

NFLX opened at $80.01 on Tuesday. Netflix, Inc. has a 12 month low of $65.08 and a 12 month high of $126.71. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. The business’s 50-day moving average price is $74.35 and its 200-day moving average price is $84.35. The company has a market cap of $333.16 billion, a P/E ratio of 25.18, a P/E/G ratio of 1.00 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last issued its earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. During the same period in the prior year, the business posted $0.72 EPS. Netflix’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, equities analysts expect that Netflix, Inc. will post 3.59 EPS for the current year.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix is reportedly considering letting customers purchase or manage subscriptions to rival streaming services through its platform. The strategy could increase engagement, create potential transaction revenue, and strengthen Netflix’s position as a streaming hub. Netflix Stock Rises on Report It May Sell Subscriptions to Rival Streaming Services
• Positive Sentiment: Netflix generated approximately $2.8 billion in U.K. revenue during 2025, surpassing ITV for the first time. The milestone highlights the company’s strong international scale and monetization potential. Netflix Posts $2.8B Revenues in UK to Overtake ITV
• Positive Sentiment: Bill Ackman’s Pershing Square increased its Netflix position during the second quarter, reinforcing confidence among some institutional investors in the company’s long-term growth and monetization strategy. Bill Ackman Invests in Netflix
• Positive Sentiment: Investors continue to focus on Netflix’s lower-priced ad tier, sports initiatives, Latin American expansion, and possible app bundling as avenues to broaden engagement and revenue. Investors Assess Netflix’s Ad Tier, Sports Push, and Pershing Square Stake
• Neutral Sentiment: Options strategies that offer income for shareholders and commentary suggesting Netflix may be a buying opportunity reflect investor interest, but do not represent new company fundamentals. Get Paid 12% a Year to Hold NFLX Stock
• Negative Sentiment: Netflix parted ways with advertising-product executive Jon Whitticom in an ad-business leadership shake-up. The departure raises questions about execution as the company works to scale its advertising platform. Netflix Shakes Up Advertising Leadership
• Negative Sentiment: YouTube’s efforts to secure exclusive creator content could trigger a bidding war and increase Netflix’s programming costs, potentially pressuring margins. Commentary also raised concerns that Netflix’s strong growth phase could moderate. YouTube Could Spark a Creator Bidding War That Hurts Netflix Stock

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.