HubSpot (NYSE:HUBS) Shares Up 7.6% – Should You Buy?

HubSpot, Inc. (NYSE:HUBS)’s share price traded up 7.6% on Thursday . The company traded as high as $257.41 and last traded at $255.0050. Approximately 174,147 shares were traded during mid-day trading, a decline of 90% from the average daily volume of 1,805,014 shares. The stock had previously closed at $237.08.

Analyst Upgrades and Downgrades

HUBS has been the topic of several research reports. Canaccord Genuity Group reduced their price objective on HubSpot from $335.00 to $300.00 and set a “buy” rating on the stock in a report on Thursday, August 6th. The Goldman Sachs Group set a $276.00 target price on HubSpot in a research note on Thursday, August 6th. Capital One Financial set a $206.00 target price on HubSpot and gave the stock an “equal weight” rating in a research report on Thursday, August 6th. Piper Sandler lowered HubSpot from an “overweight” rating to a “neutral” rating and cut their price target for the company from $250.00 to $220.00 in a research note on Thursday, August 6th. Finally, Zacks Research cut HubSpot from a “strong-buy” rating to a “hold” rating in a report on Wednesday, August 12th. Fifteen equities research analysts have rated the stock with a Buy rating, sixteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the company has an average rating of “Hold” and an average price target of $268.90.

HubSpot Price Performance

The business’s 50 day simple moving average is $213.12 and its 200-day simple moving average is $223.38. The stock has a market capitalization of $12.59 billion, a P/E ratio of 89.08, a PEG ratio of 2.57 and a beta of 1.19.

HubSpot (NYSE:HUBS) last issued its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The company had revenue of $911.74 million during the quarter, compared to analysts’ expectations of $898.31 million. During the same quarter in the previous year, the company posted $2.19 EPS. The business’s revenue for the quarter was up 19.8% compared to the same quarter last year. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Research analysts anticipate that HubSpot, Inc. will post 4.54 earnings per share for the current fiscal year.

Insider Buying and Selling at HubSpot

In other news, insider Erika Ashley Fisher sold 702 shares of the business’s stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the completion of the transaction, the insider directly owned 14,581 shares in the company, valued at approximately $3,429,742.82. The trade was a 4.59% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, Director Brian Halligan sold 8,500 shares of the company’s stock in a transaction dated Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total value of $1,879,265.00. Following the completion of the sale, the director directly owned 85,000 shares of the company’s stock, valued at approximately $18,792,650. This trade represents a 9.09% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 26,202 shares of company stock valued at $5,477,709. 3.70% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of HUBS. National Bank of Canada FI increased its stake in shares of HubSpot by 8.6% in the 3rd quarter. National Bank of Canada FI now owns 379 shares of the software maker’s stock worth $177,000 after purchasing an additional 30 shares in the last quarter. Rakuten Securities Inc. lifted its position in HubSpot by 783.3% during the second quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after purchasing an additional 47 shares in the last quarter. Orion Porfolio Solutions LLC lifted its position in HubSpot by 2.9% during the second quarter. Orion Porfolio Solutions LLC now owns 1,784 shares of the software maker’s stock valued at $994,000 after purchasing an additional 51 shares in the last quarter. Elevation Point Wealth Partners LLC grew its holdings in HubSpot by 3.3% during the fourth quarter. Elevation Point Wealth Partners LLC now owns 1,738 shares of the software maker’s stock valued at $697,000 after purchasing an additional 55 shares during the period. Finally, Turning Point Benefit Group Inc. bought a new stake in HubSpot during the third quarter valued at about $25,000. Institutional investors own 90.39% of the company’s stock.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.