Investment Analysts’ Weekly Ratings Updates for Unity Software (U)

Posted by Lauren Steadman on Aug 27th, 2026

Several analysts have recently updated their ratings and price targets for Unity Software (NYSE: U):

8/10/2026 – Unity Software had its price target raised by Citigroup Inc. from $40.00 to $48.00. They now have a “buy” rating on the stock.
8/8/2026 – Unity Software was upgraded by Wall Street Zen from “hold” to “buy”.
8/7/2026 – Unity Software had its “outperform” rating reaffirmed by UBS Group AG.
8/7/2026 – Unity Software had its price target raised by Piper Sandler from $45.00 to $55.00. They now have an “overweight” rating on the stock.
8/7/2026 – Unity Software had its price target raised by Citizens Jmp from $37.00 to $45.00. They now have a “market outperform” rating on the stock.
8/7/2026 – Unity Software had its price target raised by Oppenheimer Holdings, Inc. from $38.00 to $47.00. They now have an “outperform” rating on the stock.
8/7/2026 – Unity Software had its price target raised by Wells Fargo & Company from $36.00 to $48.00. They now have an “overweight” rating on the stock.
8/7/2026 – Unity Software had its price target raised by Needham & Company LLC from $40.00 to $54.00. They now have a “buy” rating on the stock.
8/7/2026 – Unity Software was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $47.10 price target on the stock.
8/7/2026 – Unity Software was upgraded by Benchmark Co. from “hold” to “buy”. They now have a $50.00 price target on the stock.
8/7/2026 – Unity Software was upgraded by Bank of America Corporation from “neutral” to “buy”. They now have a $50.00 price target on the stock, up from $30.00.
8/7/2026 – Unity Software was upgraded by Deutsche Bank Aktiengesellschaft from “hold” to “buy”. They now have a $50.00 price target on the stock, up from $31.00.
8/6/2026 – Unity Software had its price target raised by BTIG Research from $43.00 to $51.00. They now have a “buy” rating on the stock.
8/4/2026 – Unity Software was upgraded by Weiss Ratings from “sell (e+)” to “sell (d-)”.
8/3/2026 – Unity Software had its price target raised by UBS Group AG from $28.00 to $32.00. They now have a “neutral” rating on the stock.
7/30/2026 – Unity Software had its “overweight” rating reaffirmed by Piper Sandler. They now have a $45.00 price target on the stock, up from $40.00.
7/22/2026 – Unity Software had its price target raised by Wedbush from $32.00 to $36.00. They now have an “outperform” rating on the stock.
7/17/2026 – Unity Software had its “sell (e+)” rating reaffirmed by Weiss Ratings.
7/13/2026 – Unity Software was upgraded by Zacks Research from “hold” to “strong-buy”.
7/7/2026 – Unity Software had its price target raised by Wells Fargo & Company from $35.00 to $36.00. They now have an “overweight” rating on the stock.
6/29/2026 – Unity Software is now covered by Raymond James Financial, Inc.. They set a “market perform” rating on the stock.

Insider Transactions at Unity Software

In related news, CEO Matthew S. Bromberg sold 16,383 shares of the business’s stock in a transaction on Tuesday, August 25th. The shares were sold at an average price of $45.31, for a total value of $742,313.73. Following the transaction, the chief executive officer owned 1,541,131 shares in the company, valued at $69,828,645.61. The trade was a 1.05% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Jarrod Yahes sold 26,017 shares of the company’s stock in a transaction on Tuesday, August 25th. The shares were sold at an average price of $45.31, for a total transaction of $1,178,830.27. Following the sale, the chief financial officer directly owned 678,343 shares in the company, valued at $30,735,721.33. This trade represents a 3.69% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 43,432 shares of company stock worth $1,967,914 over the last three months. 0.77% of the stock is owned by company insiders.

Unity Software is a leading provider of a real-time 3D development platform that enables creators across industries to design, build and operate interactive, real-time experiences. Originally focused on the game development market, Unity’s technology now extends into sectors such as film, automotive, architecture, engineering and construction, delivering immersive content for mobile, desktop, console, augmented reality and virtual reality devices. The company’s core offering comprises a suite of authoring tools, runtime engines and cloud services that streamline the creation and deployment of interactive 3D applications.

The Unity Editor serves as the central hub where developers design scenes, script behavior and iterate on assets.