Educational Development (NASDAQ:EDUC – Get Free Report) and WiMi Hologram Cloud (NASDAQ:WIMI – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, dividends, analyst recommendations, profitability, risk, institutional ownership and valuation.
Volatility and Risk
Educational Development has a beta of 1.04, indicating that its stock price is 4% more volatile than the S&P 500. Comparatively, WiMi Hologram Cloud has a beta of 0.41, indicating that its stock price is 59% less volatile than the S&P 500.
Valuation and Earnings
This table compares Educational Development and WiMi Hologram Cloud”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Educational Development | $20.56 million | 0.56 | $2.33 million | $0.23 | 5.91 |
| WiMi Hologram Cloud | $60.07 million | 0.41 | $44.00 million | N/A | N/A |
WiMi Hologram Cloud has higher revenue and earnings than Educational Development.
Insider and Institutional Ownership
19.6% of Educational Development shares are held by institutional investors. Comparatively, 1.0% of WiMi Hologram Cloud shares are held by institutional investors. 11.9% of Educational Development shares are held by company insiders. Comparatively, 35.6% of WiMi Hologram Cloud shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares Educational Development and WiMi Hologram Cloud’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Educational Development | 9.75% | -18.23% | -12.73% |
| WiMi Hologram Cloud | N/A | N/A | N/A |
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for Educational Development and WiMi Hologram Cloud, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Educational Development | 1 | 0 | 0 | 0 | 1.00 |
| WiMi Hologram Cloud | 1 | 0 | 0 | 0 | 1.00 |
Summary
WiMi Hologram Cloud beats Educational Development on 5 of the 9 factors compared between the two stocks.
About Educational Development
Educational Development Corporation, a publishing company, operates as a publisher of educational children's books in the United States. It operates through two segments, PaperPie and Publishing. The company offers various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books, as well as internet-linked books comprising science and math titles, and chapter books and novels. It markets its products to retail accounts, which include book, school supply, toy and gift stores and museums, through commissioned sales representatives, trade and specialty wholesalers, and its internal tele-sales group; and through a network of independent sales consultants through internet sales, direct sales, home shows, and book fairs. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
About WiMi Hologram Cloud
WiMi Hologram Cloud Inc. provides augmented reality (AR) based holographic services and products in China. It operates in three segments: AR Advertising Services, AR Entertainment, and Semiconductor Related Products and Services. The company primarily offers holographic AR advertising services and holographic AR entertainment products. Its holographic AR advertising software enables users to insert into video footages real or animated three-dimensional objects; and online holographic AR advertising solution embeds holographic AR ads into films and shows. The company's holographic AR entertainment products consist primarily of payment middleware software, game distribution platform, and holographic mixed reality software. In addition, it engages in the provision of central processing algorithm services, and provides computer chip products to enterprise customers, as well as sells comprehensive solutions for central processing algorithms and related services with software and hardware integration. Further, the company's holographic AR technologies are used in software engineering, content production, cloud, big data, and artificial intelligence. Additionally, it provides hardware performance optimization and software algorithm optimization services to online game developers and game distributors. The company serves a range of industries, including manufacturing, real estate, entertainment, technology, media and telecommunications, travel, education, and retail. WiMi Hologram Cloud Inc. was founded in 2015 and is headquartered in Beijing, the People's Republic of China.
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