Insider Buying: comScore (NASDAQ:SCOR) CEO Buys $105,200.00 in Stock

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin bought 20,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 26th. The shares were bought at an average price of $5.26 per share, with a total value of $105,200.00. Following the completion of the acquisition, the chief executive officer directly owned 165,739 shares in the company, valued at $871,787.14. This trade represents a 13.72% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website.

comScore Stock Down 1.3%

Shares of SCOR opened at $5.16 on Friday. The stock has a market capitalization of $78.33 million, a P/E ratio of 1.26 and a beta of 1.10. comScore, Inc. has a twelve month low of $4.60 and a twelve month high of $10.18. The firm has a fifty day simple moving average of $6.79 and a two-hundred day simple moving average of $7.09.

Hedge Funds Weigh In On comScore

A number of institutional investors and hedge funds have recently modified their holdings of SCOR. Cerberus Capital Management L.P. increased its position in shares of comScore by 2,997.5% during the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after purchasing an additional 3,286,825 shares during the last quarter. Westerly Capital Management LLC lifted its stake in shares of comScore by 17.5% in the 4th quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after purchasing an additional 70,000 shares during the period. Beartown Capital Management LLC purchased a new position in shares of comScore in the fourth quarter worth approximately $820,000. Susquehanna International Group LLP boosted its holdings in shares of comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC bought a new stake in comScore during the third quarter valued at approximately $96,000. 42.15% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

Separately, Weiss Ratings reissued a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Hold”.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.