Independence Bank of Kentucky Raises Position in Netflix, Inc. $NFLX

Independence Bank of Kentucky boosted its holdings in shares of Netflix, Inc. (NASDAQ:NFLX) by 47.8% in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The firm owned 88,081 shares of the Internet television network’s stock after buying an additional 28,482 shares during the period. Netflix makes up about 0.7% of Independence Bank of Kentucky’s holdings, making the stock its 29th largest holding. Independence Bank of Kentucky’s holdings in Netflix were worth $6,289,000 at the end of the most recent quarter.

Several other large investors also recently added to or reduced their stakes in the business. Brighton Jones LLC raised its holdings in shares of Netflix by 5.0% in the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after acquiring an additional 257 shares in the last quarter. Revolve Wealth Partners LLC grew its holdings in shares of Netflix by 16.4% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after purchasing an additional 144 shares in the last quarter. Sivia Capital Partners LLC grew its holdings in shares of Netflix by 21.2% during the second quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after purchasing an additional 246 shares in the last quarter. Strategic Investment Advisors MI increased its position in shares of Netflix by 18.9% in the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock worth $1,036,000 after purchasing an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. increased its position in shares of Netflix by 12.1% in the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock worth $2,832,000 after purchasing an additional 228 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

Insider Buying and Selling at Netflix

In other news, CEO Theodore A. Sarandos sold 27,312 shares of Netflix stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $73.35, for a total value of $2,003,335.20. Following the transaction, the chief executive officer owned 178,954 shares in the company, valued at approximately $13,126,275.90. The trade was a 13.24% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Richard N. Barton sold 2,160 shares of the business’s stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $75.10, for a total value of $162,216.00. Following the completion of the sale, the director directly owned 246 shares of the company’s stock, valued at approximately $18,474.60. This trade represents a 89.78% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 213,595 shares of company stock valued at $15,812,072. 1.24% of the stock is currently owned by insiders.

Netflix Trading Down 0.3%

NFLX stock opened at $80.81 on Wednesday. The company has a market capitalization of $336.49 billion, a PE ratio of 25.44, a price-to-earnings-growth ratio of 1.02 and a beta of 1.53. Netflix, Inc. has a one year low of $65.08 and a one year high of $126.71. The company’s 50 day moving average price is $74.97 and its two-hundred day moving average price is $84.35. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.79 by $0.01. The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The firm’s revenue was up 13.4% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.72 EPS. As a group, analysts predict that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix’s expanding advertising business and large buyback program are cited as reasons the stock may offer an attractive entry point after its decline. Supporters argue that double-digit revenue growth has not been fully reflected in the valuation. Netflix Is Down 46% From Its High
• Positive Sentiment: Analyst sentiment remains favorable overall, with Netflix receiving an average “Moderate Buy” rating. Jim Cramer also described NFLX as a buy, though not an especially aggressive one. Netflix Receives Moderate Buy Rating
• Positive Sentiment: A multi-year EverPass agreement will distribute Netflix’s five NFL games for the 2026 season to commercial establishments, potentially broadening live-event reach and advertising opportunities. EverPass Media Expands NFL Offering
• Positive Sentiment: An exclusive preview of Grand Theft Auto VI generated 31.1 million views and topped Netflix’s global viewing charts, highlighting the platform’s ability to attract engagement around major gaming content. GTA VI Gameplay Peek Tops Netflix Charts
• Neutral Sentiment: Netflix’s gaming initiative is gaining visibility through GTA-related engagement and increased player activity, but analysts say the business is still too small or opaque to quantify as a meaningful revenue pillar. Can Gaming Become the Next Revenue Pillar?
• Neutral Sentiment: September’s lineup includes returning and new high-profile programming, which could support engagement and retention, while broader streaming price increases may affect consumer behavior. What to Stream in September 2026
• Negative Sentiment: Investor concerns persist over leadership changes and prior strategic missteps, including a failed buyout attempt and Reed Hastings’ departure. These issues explain why even bullish commentary remains cautious. Jim Cramer Calls Netflix a Buy, Not a Huge Buy

Analyst Upgrades and Downgrades

NFLX has been the subject of several research analyst reports. President Capital dropped their target price on shares of Netflix from $134.00 to $83.00 and set a “buy” rating for the company in a research report on Monday, July 20th. UBS Group decreased their price target on shares of Netflix from $130.00 to $115.00 and set a “buy” rating on the stock in a report on Friday, July 17th. Loop Capital lowered their price objective on shares of Netflix from $115.00 to $95.00 and set a “buy” rating on the stock in a research report on Friday, July 24th. Pivotal Research dropped their price objective on shares of Netflix from $96.00 to $70.00 and set a “hold” rating for the company in a report on Friday, July 17th. Finally, Jefferies Financial Group cut their target price on shares of Netflix from $110.00 to $90.00 and set a “buy” rating for the company in a research report on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, sixteen have assigned a Hold rating and one has issued a Sell rating to the company. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $96.65.

Netflix Company Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.