Sportsman’s Warehouse (NASDAQ:SPWH – Get Free Report) and Bath & Body Works (NYSE:BBWI – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, analyst recommendations, dividends, earnings and risk.
Risk and Volatility
Sportsman’s Warehouse has a beta of 0.42, suggesting that its stock price is 58% less volatile than the S&P 500. Comparatively, Bath & Body Works has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500.
Institutional & Insider Ownership
83.0% of Sportsman’s Warehouse shares are held by institutional investors. Comparatively, 95.1% of Bath & Body Works shares are held by institutional investors. 3.8% of Sportsman’s Warehouse shares are held by insiders. Comparatively, 0.3% of Bath & Body Works shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportsman’s Warehouse | $1.21 billion | 0.04 | -$50.06 million | ($1.30) | -0.98 |
| Bath & Body Works | $7.29 billion | 0.51 | $649.00 million | $3.84 | 4.82 |
Bath & Body Works has higher revenue and earnings than Sportsman’s Warehouse. Sportsman’s Warehouse is trading at a lower price-to-earnings ratio than Bath & Body Works, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Sportsman’s Warehouse and Bath & Body Works, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportsman’s Warehouse | 1 | 2 | 2 | 0 | 2.20 |
| Bath & Body Works | 1 | 13 | 4 | 0 | 2.17 |
Sportsman’s Warehouse currently has a consensus price target of $2.58, indicating a potential upside of 101.82%. Bath & Body Works has a consensus price target of $22.29, indicating a potential upside of 20.33%. Given Sportsman’s Warehouse’s stronger consensus rating and higher probable upside, equities analysts clearly believe Sportsman’s Warehouse is more favorable than Bath & Body Works.
Profitability
This table compares Sportsman’s Warehouse and Bath & Body Works’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportsman’s Warehouse | -3.94% | -10.16% | -2.28% |
| Bath & Body Works | 10.83% | -53.48% | 13.40% |
Summary
Bath & Body Works beats Sportsman’s Warehouse on 10 of the 14 factors compared between the two stocks.
About Sportsman’s Warehouse
Sportsman’s Warehouse Holdings, Inc. engages in the retail of sporting and athletic goods. Its products include hunting and shooting, archery, fishing, camping, boating accessories, optics and electronics, knives and tools, and footwear. The company was founded in 1986 and is headquartered in West Jordan, UT.
About Bath & Body Works
Bath & Body Works, Inc. is a specialty retailers and home to America’s Favorite Fragrances, offering a breadth of exclusive fragrances for the body and home, including the selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. The company was founded by Leslie Herbert Wexner in 1963 and is headquartered in Columbus, OH.
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