Omer Shai Purchases 490 Shares of Wix.com (NASDAQ:WIX) Stock

Wix.com Ltd. (NASDAQ:WIX) CMO Omer Shai bought 490 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The shares were purchased at an average cost of $59.89 per share, for a total transaction of $29,346.10. Following the acquisition, the chief marketing officer directly owned 515,879 shares in the company, valued at $30,895,993.31. This trade represents a 0.10% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is accessible through this link.

Wix.com Stock Performance

Shares of WIX stock opened at $81.20 on Friday. The company has a market capitalization of $4.74 billion, a PE ratio of -22.94, a price-to-earnings-growth ratio of 41.20 and a beta of 1.02. The business’s fifty day moving average is $63.20 and its 200 day moving average is $66.77. Wix.com Ltd. has a 52-week low of $40.16 and a 52-week high of $190.93.

Wix.com (NASDAQ:WIX) last released its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating the consensus estimate of $1.13 by $0.26. The firm had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company’s revenue was up 14.9% compared to the same quarter last year. During the same quarter last year, the firm posted $2.28 EPS. On average, sell-side analysts forecast that Wix.com Ltd. will post 0.24 EPS for the current fiscal year.

Analyst Ratings Changes

Several research analysts have commented on the stock. Oppenheimer decreased their price target on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a research note on Thursday, May 14th. Wells Fargo & Company boosted their price objective on Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a research report on Wednesday, August 5th. Weiss Ratings reissued a “sell (d)” rating on shares of Wix.com in a research note on Wednesday, August 26th. Evercore set a $95.00 target price on shares of Wix.com in a report on Tuesday, August 4th. Finally, Wedbush lifted their target price on shares of Wix.com from $55.00 to $80.00 and gave the stock a “neutral” rating in a research note on Thursday, August 20th. Eleven investment analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $90.57.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently made changes to their positions in the company. AQR Capital Management LLC grew its stake in Wix.com by 36.6% in the first quarter. AQR Capital Management LLC now owns 1,627 shares of the information services provider’s stock worth $266,000 after purchasing an additional 436 shares during the period. Woodline Partners LP lifted its holdings in shares of Wix.com by 9.7% during the first quarter. Woodline Partners LP now owns 2,292 shares of the information services provider’s stock valued at $374,000 after purchasing an additional 202 shares in the last quarter. Geneos Wealth Management Inc. lifted its stake in Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after acquiring an additional 215 shares during the period. Cetera Investment Advisers boosted its holdings in Wix.com by 18.9% in the second quarter. Cetera Investment Advisers now owns 1,853 shares of the information services provider’s stock worth $294,000 after purchasing an additional 295 shares during the last quarter. Finally, American Century Companies Inc. boosted its stake in shares of Wix.com by 29.5% in the 2nd quarter. American Century Companies Inc. now owns 6,930 shares of the information services provider’s stock worth $1,098,000 after buying an additional 1,580 shares during the last quarter. Hedge funds and other institutional investors own 81.52% of the company’s stock.

More Wix.com News

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several senior executives—including the CEO, president, CFO, CMO and Yaniv Even-Haim—bought Wix shares at an average price of $59.89. The approximately $128,000 of combined purchases may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix.com Insider Purchases
• Positive Sentiment: Wix has rallied strongly since its latest earnings report, helped by quarterly revenue of $563.1 million and adjusted earnings of $1.39 per share, both ahead of consensus estimates. Revenue increased 14.9% year over year, supporting the view that the core business remains resilient. Wix Post-Earnings Performance
• Positive Sentiment: Reports highlighted Wix’s Harmony AI capabilities and its integration with Google Gemini. Investors may see the initiative as a way for Wix to participate in AI-assisted website creation and counter concerns that generative AI could weaken traditional website-building platforms. Wix Harmony and Gemini
• Neutral Sentiment: Analyst opinion remains mixed: the stock carries a consensus rating around “Hold,” despite multiple Buy or Outperform ratings and an average price target of approximately $90.57. This suggests potential upside but also uncertainty following recent volatility.
• Negative Sentiment: Multiple law firms publicized a securities class action against Wix.com and certain officers, with a September 22, 2026 deadline to seek lead-plaintiff status. The allegations reportedly concern Wix Harmony’s capabilities, the Base44 transition, professional-developer adoption, competition from AI tools and the company’s financial positioning. The claims have not been proven, but the litigation creates legal, reputational and potential financial risks. Wix Securities Class Action
• Negative Sentiment: The concentration of nearly identical investor-alert releases increases the visibility of the allegations and may reinforce investor concerns about Wix’s AI strategy, customer demand and competitive position. Insider Shelly B. Meyer’s modest sale of 479 shares is a secondary, less significant negative signal.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.