Baozun (NASDAQ:BZUN) Stock Passes Above Fifty Day Moving Average – Time to Sell?

Baozun Inc. (NASDAQ:BZUN)’s share price crossed above its fifty day moving average during trading on Thursday . The stock has a fifty day moving average of $2.80 and traded as high as $2.85. Baozun shares last traded at $2.79, with a volume of 109,514 shares.

Analyst Ratings Changes

Several equities analysts have weighed in on BZUN shares. Wall Street Zen lowered Baozun from a “strong-buy” rating to a “buy” rating in a research note on Saturday, August 8th. CLSA raised Baozun from a “hold” rating to an “outperform” rating and upped their price target for the company from $3.20 to $3.80 in a research note on Friday, August 28th. Citigroup reiterated a “buy” rating on shares of Baozun in a research report on Thursday, August 27th. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a research note on Friday, July 17th. Two analysts have rated the stock with a Buy rating, one has given a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, Baozun currently has a consensus rating of “Hold” and a consensus target price of $3.80.

Baozun Price Performance

The business has a 50 day simple moving average of $2.81 and a 200-day simple moving average of $2.67. The stock has a market capitalization of $166.78 million, a price-to-earnings ratio of -8.70 and a beta of 0.51.

Baozun (NASDAQ:BZUN) last released its quarterly earnings results on Friday, August 14th. The technology company reported $0.19 EPS for the quarter. Baozun had a positive return on equity of 2.55% and a negative net margin of 1.26%.The company had revenue of $403.74 million for the quarter.

Insider Activity at Baozun

In related news, insider Junhua Wu acquired 13,500 shares of the stock in a transaction dated Wednesday, September 2nd. The stock was bought at an average price of $2.85 per share, with a total value of $38,475.00. Following the completion of the transaction, the insider directly owned 267,270 shares of the company’s stock, valued at approximately $761,719.50. The trade was a 5.32% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Wenbin Qiu acquired 10,000 shares of the company’s stock in a transaction that occurred on Monday, June 22nd. The shares were bought at an average price of $2.81 per share, for a total transaction of $28,100.00. Following the completion of the acquisition, the chief executive officer owned 1,623,872 shares of the company’s stock, valued at $4,563,080.32. This trade represents a 0.62% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have acquired a total of 139,000 shares of company stock worth $387,685 over the last 90 days. Corporate insiders own 59.20% of the company’s stock.

Hedge Funds Weigh In On Baozun

A number of large investors have recently added to or reduced their stakes in BZUN. Cetera Investment Advisers lifted its holdings in shares of Baozun by 23.6% in the first quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after purchasing an additional 7,289 shares in the last quarter. Dimensional Fund Advisors LP grew its holdings in shares of Baozun by 3.1% during the first quarter. Dimensional Fund Advisors LP now owns 593,669 shares of the technology company’s stock worth $1,418,000 after buying an additional 18,067 shares in the last quarter. XTX Topco Ltd acquired a new stake in Baozun in the 4th quarter valued at approximately $219,000. Quadrature Capital Ltd acquired a new stake in Baozun in the 4th quarter valued at approximately $51,000. Finally, Millennium Management LLC lifted its stake in Baozun by 579.9% in the 4th quarter. Millennium Management LLC now owns 144,052 shares of the technology company’s stock valued at $383,000 after acquiring an additional 122,865 shares in the last quarter. Institutional investors own 47.29% of the company’s stock.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.