HighTower Advisors LLC Sells 473,401 Shares of Netflix, Inc. $NFLX

HighTower Advisors LLC reduced its stake in shares of Netflix, Inc. (NASDAQ:NFLX) by 18.5% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 2,081,767 shares of the Internet television network’s stock after selling 473,401 shares during the quarter. HighTower Advisors LLC’s holdings in Netflix were worth $148,638,000 at the end of the most recent quarter.

Other institutional investors also recently added to or reduced their stakes in the company. Imprint Wealth LLC bought a new stake in shares of Netflix during the third quarter valued at approximately $25,000. Atlas Capital Advisors Inc. bought a new position in Netflix in the fourth quarter worth approximately $26,000. Cornerstone Financial Management LLC bought a new position in Netflix in the fourth quarter worth approximately $26,000. Clal Insurance Enterprises Holdings Ltd bought a new position in Netflix in the second quarter worth approximately $26,000. Finally, Jessup Wealth Management Inc purchased a new position in Netflix during the 4th quarter worth $27,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Key Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix raised subscription prices in the U.K., a market that generates roughly 20% of the company’s EMEA revenue. The increase could boost average revenue per member and profitability if subscriber retention remains strong. Netflix hikes UK prices for the second time in 2026
• Positive Sentiment: Netflix’s advertising business continues to attract investor interest, with advertiser growth, programmatic access and artificial-intelligence tools potentially creating a second monetization engine beyond subscriptions. Netflix Stock Rebound Fuels Ad Growth Talk
• Positive Sentiment: Recent bullish commentary points to Netflix’s roughly 325 million paid memberships, strong margins and potential for additional monetization. The stock also benefited previously from bargain buying after reaching a 52-week low. Why Netflix Stock Gained 13% in August
• Neutral Sentiment: Speculation about possible streaming acquisitions has drawn attention, but regulatory barriers, controlling shareholders and potentially high purchase prices make a deal uncertain and provide no immediate earnings benefit. Netflix’s Acquisition Wishlist
• Negative Sentiment: Investors appear focused on the risk that repeated U.K. price increases could weigh on subscriber growth or increase cancellations, particularly after Netflix raised U.S. prices earlier this year. Netflix Stock Falls as Streamer Raises U.K. Price
• Negative Sentiment: Higher interest rates are pressuring long-duration growth companies and higher-multiple media stocks, creating a valuation-driven headwind for Netflix even as its operating outlook remains solid. Netflix Falls as Rate Repricing Pressures Growth Stocks

Insider Buying and Selling at Netflix

In related news, Director Richard Barton sold 2,160 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $75.10, for a total transaction of $162,216.00. Following the completion of the transaction, the director owned 246 shares in the company, valued at $18,474.60. The trade was a 89.78% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider David Hyman sold 5,723 shares of the firm’s stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $72.85, for a total transaction of $416,920.55. Following the completion of the sale, the insider owned 316,100 shares of the company’s stock, valued at approximately $23,027,885. This trade represents a 1.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 213,595 shares of company stock valued at $15,812,072. 1.24% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have weighed in on NFLX shares. KeyCorp reaffirmed an “overweight” rating and set a $92.00 target price (down from $115.00) on shares of Netflix in a research report on Monday, July 13th. Weiss Ratings lowered Netflix from a “hold (c+)” rating to a “hold (c)” rating in a research note on Friday, June 26th. Jefferies Financial Group decreased their price objective on Netflix from $110.00 to $90.00 and set a “buy” rating for the company in a report on Friday, July 17th. The Goldman Sachs Group lowered shares of Netflix from an “underweight” rating to a “sell” rating in a research note on Monday, July 20th. Finally, BMO Capital Markets reiterated an “outperform” rating on shares of Netflix in a report on Friday, August 14th. Four analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, sixteen have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $96.65.

Netflix Stock Performance

NFLX opened at $78.25 on Monday. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. The firm has a market cap of $325.83 billion, a price-to-earnings ratio of 24.63, a PEG ratio of 1.10 and a beta of 1.53. Netflix, Inc. has a 12 month low of $65.08 and a 12 month high of $126.71. The stock has a fifty day moving average price of $75.52 and a 200-day moving average price of $84.45.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating analysts’ consensus estimates of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The company had revenue of $12.56 billion for the quarter, compared to the consensus estimate of $12.58 billion. During the same quarter last year, the company earned $0.72 earnings per share. The firm’s revenue for the quarter was up 13.4% compared to the same quarter last year. As a group, equities research analysts anticipate that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.