Kimberly-Clark (NASDAQ:KMB) & ODDITY Tech (NASDAQ:ODD) Critical Comparison

Kimberly-Clark (NASDAQ:KMB) and ODDITY Tech (NASDAQ:ODD) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, analyst recommendations, institutional ownership and dividends.

Profitability

This table compares Kimberly-Clark and ODDITY Tech’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Kimberly-Clark	11.79%	143.92%	14.21%
ODDITY Tech	6.97%	15.38%	4.99%

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Kimberly-Clark and ODDITY Tech, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kimberly-Clark	1	11	4	1	2.29
ODDITY Tech	4	9	0	0	1.69

Kimberly-Clark presently has a consensus price target of $117.93, suggesting a potential upside of 14.20%. ODDITY Tech has a consensus price target of $25.75, suggesting a potential upside of 91.83%. Given ODDITY Tech’s higher probable upside, analysts plainly believe ODDITY Tech is more favorable than Kimberly-Clark.

Earnings & Valuation

This table compares Kimberly-Clark and ODDITY Tech”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kimberly-Clark	$16.45 billion	2.09	$2.02 billion	$5.88	17.56
ODDITY Tech	$809.84 million	0.95	$110.75 million	$0.79	16.99

Kimberly-Clark has higher revenue and earnings than ODDITY Tech. ODDITY Tech is trading at a lower price-to-earnings ratio than Kimberly-Clark, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Kimberly-Clark has a beta of 0.25, indicating that its stock price is 75% less volatile than the S&P 500. Comparatively, ODDITY Tech has a beta of 2.38, indicating that its stock price is 138% more volatile than the S&P 500.

Institutional and Insider Ownership

76.3% of Kimberly-Clark shares are owned by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are owned by institutional investors. 0.7% of Kimberly-Clark shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Kimberly-Clark beats ODDITY Tech on 13 of the 15 factors compared between the two stocks.

About Kimberly-Clark

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care and consumer tissue products in the United States. It operates through three segments: Personal Care, Consumer Tissue, and K-C Professional. The company’s Personal Care segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Pull-Ups, Little Swimmers, GoodNites, DryNites, Sweety, Kotex, U by Kotex, Intimus, Thinx, Poise, Depend, Plenitud, Softex, and other brand names. Its Consumer Tissue segment provides facial and bathroom tissues, paper towels, napkins, and related products under the Kleenex, Scott, Cottonelle, Viva, Andrex, Scottex, Neve, and other brand names. The company’s K-C Professional segment offers wipers, tissues, towels, apparel, personal protective equipment, soaps, and sanitizers under the Kleenex, Scott, WypAll, Kimtech, and KleenGuard brands. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and away-from-home use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

About ODDITY Tech

Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.