Kelly Services (NASDAQ:KELYB – Get Free Report) and Professional Diversity Network (NASDAQ:IPDN – Get Free Report) are both small-cap industrials companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.
Analyst Ratings
This is a summary of current ratings and target prices for Kelly Services and Professional Diversity Network, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kelly Services | 1 | 0 | 0 | 0 | 1.00 |
| Professional Diversity Network | 1 | 0 | 0 | 0 | 1.00 |
Volatility & Risk
Kelly Services has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 1.55, indicating that its share price is 55% more volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kelly Services | $4.25 billion | 0.19 | -$254.10 million | ($7.81) | -2.96 |
| Professional Diversity Network | $6.55 million | 0.25 | -$6.45 million | ($1.70) | -0.07 |
Professional Diversity Network has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Professional Diversity Network, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Kelly Services and Professional Diversity Network’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kelly Services | -6.73% | 2.69% | 1.19% |
| Professional Diversity Network | -143.98% | -76.40% | -54.04% |
Insider and Institutional Ownership
0.2% of Kelly Services shares are held by institutional investors. Comparatively, 27.8% of Professional Diversity Network shares are held by institutional investors. 93.1% of Kelly Services shares are held by insiders. Comparatively, 0.4% of Professional Diversity Network shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Summary
Professional Diversity Network beats Kelly Services on 6 of the 11 factors compared between the two stocks.
About Kelly Services
Kelly Services, Inc. engages in staffing and workforce solutions. It operates through the following segments: Americas Staffing, Global Talent Solutions, and International Staffing. The Americas Staffing segment delivers temporary staffing, as well as direct-hire placement services, in a number of specialty staffing services, including office, education, marketing, electronic assembly, light industrial, science, engineering, and information technology in United States, Puerto Rico, Canada, Mexico and Brazil. The Global Talent Solutions segment offers outsourcing, consulting, and centrally delivered staffing business. The International Staffing segment relates to branch-delivered staffing business in the Europe, Middle East, and Africa region, as well as in the Asia Pacific. The company was founded by William Russell Kelly on October 7, 1946 and is headquartered in Troy, MI.
About Professional Diversity Network
Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. It operates through three segments: Professional Diversity Network (PDN Network), National Association of Professional Women (NAPW Network), and RemoteMore USA (RemoteMore). The company offers online professional job seeking communities that offers recruitment services, such as single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing, and research and outreach services to various cultural groups and employers. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its websites; and contracted software development services. In addition, the company operates a women-only professional networking organization; and offers companies with talented engineers to provide solutions to their software needs. Professional Diversity Network, Inc. was incorporated in 2003 and is headquartered in Chicago, Illinois.
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