Amazon.com (NASDAQ:AMZN) Shares Up 2.1% – Time to Buy?

Amazon.com, Inc. (NASDAQ:AMZN) rose 2.1% on Thursday . The stock traded as high as $252.73 and last traded at $251.19. 29,622,462 shares traded hands during trading, a decline of 37% from the average daily volume of 47,330,684 shares. The stock had previously closed at $245.96.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Data-center power deal supports AI expansion. Amazon agreed to purchase backup generators from Generac, with initial deliveries valued at approximately $2.4 billion in 2027 and 2028 and the broader arrangement potentially reaching $8 billion through 2033. Amazon also received warrants to buy up to roughly 1.69 million Generac shares. The agreement highlights Amazon’s efforts to secure power and reduce delays in bringing AWS data centers online. Generac, Amazon strike $2.4 billion long-term generator supply deal
• Positive Sentiment: AWS momentum remains a major catalyst. CEO Andy Jassy reportedly said AWS has reached a $169 billion annual revenue run rate as customers increase spending on AI and conventional cloud services. Analysts also continue to point to accelerating AWS growth, advertising gains and Amazon’s potential exposure to an eventual Anthropic IPO as longer-term positives. Amazon’s Andy Jassy Just Made a Startling Prediction
• Positive Sentiment: Faster delivery could strengthen retail competitiveness. Amazon reportedly plans to expand same-day fulfillment hubs from 85 to more than 1,000 by 2031, potentially placing facilities within 10 miles of 80% of U.S. Prime members. The initiative is aimed at narrowing Walmart’s neighborhood-delivery advantage and making everyday products more immediately accessible. Amazon’s secret weapon against Walmart could be a massive blitz in same-day delivery
• Neutral Sentiment: Labor investment may improve execution but raise expenses. Amazon raised minimum pay for U.S. core-operations employees to $20 per hour, with average hourly pay approaching $24 and new grocery benefits. The move may support hiring and retention, although it adds pressure to retail operating costs. Amazon raises minimum hourly pay by $1 to $20
• Negative Sentiment: Regulatory scrutiny and capital spending remain risks. Two U.S. senators asked the FTC to investigate whether Amazon and Walmart’s AI shopping tools improperly suppress U.S.-made products or fail to identify fraudulent “Made in USA” claims. Separately, heavy AI infrastructure spending is boosting AWS revenue but weighing on free cash flow and increasing financing needs. Amazon, Walmart chatbots attract senator ire

Wall Street Analyst Weigh In

AMZN has been the topic of several research reports. HSBC restated a “buy” rating and issued a $310.00 target price on shares of Amazon.com in a research note on Friday, July 31st. BMO Capital Markets reaffirmed an “outperform” rating and issued a $360.00 price objective (up from $355.00) on shares of Amazon.com in a report on Tuesday, July 28th. Robert W. Baird set a $310.00 target price on Amazon.com and gave the stock an “outperform” rating in a research report on Friday, July 31st. Benchmark lifted their price target on Amazon.com from $370.00 to $400.00 and gave the company a “buy” rating in a research report on Friday, July 31st. Finally, Raymond James Financial reissued an “outperform” rating and set a $390.00 price objective (up from $280.00) on shares of Amazon.com in a report on Friday, July 31st. Fifty-six investment analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $321.19.

Amazon.com Trading Up 2.1%

The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. The stock has a market cap of $2.71 trillion, a P/E ratio of 20.21, a P/E/G ratio of 1.92 and a beta of 1.44. The stock has a 50-day moving average price of $255.84 and a 200-day moving average price of $245.25.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to the consensus estimate of $197.03 billion. During the same period last year, the firm posted $1.68 earnings per share. Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. On average, equities research analysts expect that Amazon.com, Inc. will post 8.05 EPS for the current year.

Insider Activity

In related news, VP Shelley Reynolds sold 2,343 shares of the stock in a transaction on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $606,860.43. Following the transaction, the vice president owned 119,780 shares of the company’s stock, valued at $31,024,217.80. This represents a 1.92% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew Garman sold 14,541 shares of Amazon.com stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.06, for a total value of $3,766,991.46. Following the sale, the chief executive officer directly owned 17,794 shares of the company’s stock, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 71,589 shares of company stock worth $18,568,785. Corporate insiders own 8.90% of the company’s stock.

Hedge Funds Weigh In On Amazon.com

A number of large investors have recently modified their holdings of AMZN. Reynders McVeigh Capital Management LLC boosted its stake in Amazon.com by 0.6% in the second quarter. Reynders McVeigh Capital Management LLC now owns 166,954 shares of the e-commerce giant’s stock worth $39,792,000 after buying an additional 1,003 shares in the last quarter. Bullseye Investment Management LLC bought a new stake in shares of Amazon.com in the 2nd quarter worth approximately $2,688,000. Smith Chas P & Associates PA Cpas lifted its holdings in shares of Amazon.com by 2.4% in the 2nd quarter. Smith Chas P & Associates PA Cpas now owns 195,038 shares of the e-commerce giant’s stock worth $46,485,000 after acquiring an additional 4,639 shares during the last quarter. Talon Private Wealth LLC boosted its stake in shares of Amazon.com by 20.0% in the 2nd quarter. Talon Private Wealth LLC now owns 18,859 shares of the e-commerce giant’s stock valued at $4,495,000 after purchasing an additional 3,139 shares in the last quarter. Finally, Marathon Wealth Advisors LLC grew its holdings in shares of Amazon.com by 0.3% during the 2nd quarter. Marathon Wealth Advisors LLC now owns 43,760 shares of the e-commerce giant’s stock valued at $10,430,000 after purchasing an additional 114 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company that operates online marketplaces and provides a broad range of consumer products and services. Its retail business sells merchandise directly to customers and enables third-party sellers to offer products through Amazon’s websites and applications. The company also operates physical stores and provides services such as digital content, subscriptions, and consumer devices, including Kindle and Echo products.

Amazon Web Services (AWS) provides cloud computing, storage, database, analytics, artificial intelligence, machine learning, and other technology services to businesses, governments, and organizations.