Hershey (NYSE:HSY – Get Free Report) and CIMG (NASDAQ:IMG – Get Free Report) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, profitability, valuation, analyst recommendations, earnings, risk and dividends.
Analyst Recommendations
This is a summary of current ratings and target prices for Hershey and CIMG, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Hershey | 0 | 16 | 6 | 0 | 2.27 |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
Hershey presently has a consensus target price of $204.78, suggesting a potential upside of 21.14%. Given Hershey’s stronger consensus rating and higher probable upside, equities analysts clearly believe Hershey is more favorable than CIMG.
Risk & Volatility
Profitability
This table compares Hershey and CIMG’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Hershey | 12.24% | 31.92% | 10.71% |
| CIMG | N/A | -23.59% | -15.90% |
Institutional and Insider Ownership
58.0% of Hershey shares are owned by institutional investors. Comparatively, 23.4% of CIMG shares are owned by institutional investors. 0.1% of Hershey shares are owned by company insiders. Comparatively, 0.1% of CIMG shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Valuation & Earnings
This table compares Hershey and CIMG”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Hershey | $11.69 billion | 2.90 | $883.26 million | $7.32 | 23.09 |
| CIMG | $10.30 million | 0.21 | -$4.88 million | ($4.00) | -0.06 |
Hershey has higher revenue and earnings than CIMG. CIMG is trading at a lower price-to-earnings ratio than Hershey, indicating that it is currently the more affordable of the two stocks.
Summary
Hershey beats CIMG on 12 of the 14 factors compared between the two stocks.
About Hershey
The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. The company operates through three segments: North America Confectionery, North America Salty Snacks, and International. It offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. The company provides its products primarily under the Hershey’s, Reese’s, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily’s, SkinnyPop, Pirates Booty, Dot’s Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. It markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. The company exports its products in approximately 80 countries worldwide. The Hershey Company was founded in 1894 and is headquartered in Hershey, Pennsylvania.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
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