Reformation (NYSE:REF) Trading Down 5.3% – Should You Sell?

Reformation Inc. (NYSE:REF) shares traded down 5.3% on Monday . The company traded as low as $13.79 and last traded at $13.85. 126,508 shares traded hands during mid-day trading, a decline of 77% from the average session volume of 539,479 shares. The stock had previously closed at $14.63.

Analyst Upgrades and Downgrades

A number of brokerages have issued reports on REF. Guggenheim reiterated a “buy” rating and set a $20.00 price target on shares of Reformation in a research report on Friday, September 11th. Robert W. Baird initiated coverage on Reformation in a report on Monday, August 24th. They issued an “outperform” rating and a $19.00 price objective on the stock. Morgan Stanley assumed coverage on Reformation in a research report on Monday, August 24th. They issued an “equal weight” rating and a $16.00 target price on the stock. Wall Street Zen raised Reformation to a “hold” rating in a research note on Saturday, August 8th. Finally, William Blair assumed coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “outperform” rating on the stock. Eight equities research analysts have rated the stock with a Buy rating and two have issued a Hold rating to the stock. Based on data from MarketBeat, Reformation presently has a consensus rating of “Moderate Buy” and an average target price of $19.25.

Reformation Stock Down 0.4%

Reformation (NYSE:REF) last issued its earnings results on Thursday, September 10th. The company reported $0.23 EPS for the quarter, topping analysts’ consensus estimates of $0.20 by $0.03. The firm had revenue of $155.23 million for the quarter, compared to analyst estimates of $154.61 million. The company’s quarterly revenue was up 24.1% compared to the same quarter last year. On average, analysts expect that Reformation Inc. will post 0.16 earnings per share for the current fiscal year.

Insider Transactions at Reformation

In other Reformation news, major shareholder Scsp Refo sold 2,987,199 shares of the business’s stock in a transaction that occurred on Friday, July 31st. The stock was sold at an average price of $13.95, for a total transaction of $41,671,426.05. Following the transaction, the insider owned 29,091,749 shares in the company, valued at approximately $405,829,898.55. The trade was a 9.31% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Yael Aflalo sold 1,204,029 shares of the company’s stock in a transaction on Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the transaction, the director directly owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 4,401,122 shares of company stock worth $61,395,652.

About Reformation

Reformation, Inc is a fashion company that designs and sells women’s clothing, footwear and accessories under the Reformation brand. Its product range includes dresses, tops, denim, knitwear, outerwear, swimwear, bridal apparel and related accessories, with collections marketed around contemporary style and more sustainable production practices.

The company sells its products through its e-commerce platform and a network of retail stores, serving customers in the United States and select international markets.