Ulta Beauty (NASDAQ:ULTA) CEO Sells $1,091,760.00 in Stock

Ulta Beauty Inc. (NASDAQ:ULTA) CEO Kecia Steelman sold 2,000 shares of the business’s stock in a transaction dated Thursday, September 17th. The shares were sold at an average price of $545.88, for a total transaction of $1,091,760.00. Following the sale, the chief executive officer directly owned 40,489 shares of the company’s stock, valued at approximately $22,102,135.32. This represents a 4.71% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website.

Ulta Beauty Stock Down 1.8%

Shares of NASDAQ ULTA opened at $543.81 on Thursday. The firm’s 50-day moving average price is $527.42 and its two-hundred day moving average price is $516.75. Ulta Beauty Inc. has a 52-week low of $443.60 and a 52-week high of $714.97. The stock has a market capitalization of $23.25 billion, a P/E ratio of 19.82, a P/E/G ratio of 1.66 and a beta of 0.85.

Ulta Beauty (NASDAQ:ULTA) last posted its earnings results on Thursday, August 27th. The specialty retailer reported $6.55 EPS for the quarter, beating the consensus estimate of $6.22 by $0.33. Ulta Beauty had a return on equity of 45.40% and a net margin of 9.34%.The company had revenue of $3.04 billion during the quarter, compared to analyst estimates of $2.99 billion. During the same period in the prior year, the company earned $5.78 earnings per share. The business’s revenue was up 8.9% compared to the same quarter last year. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. As a group, equities research analysts expect that Ulta Beauty Inc. will post 28.94 earnings per share for the current year.

Hedge Funds Weigh In On Ulta Beauty

Several large investors have recently bought and sold shares of the stock. Fideuram Asset Management Ireland dac acquired a new position in shares of Ulta Beauty during the fourth quarter valued at approximately $25,000. Hilton Head Capital Partners LLC lifted its position in Ulta Beauty by 860.0% in the first quarter. Hilton Head Capital Partners LLC now owns 48 shares of the specialty retailer’s stock worth $25,000 after purchasing an additional 43 shares during the period. Clearstead Trust LLC bought a new position in Ulta Beauty during the 2nd quarter valued at $27,000. Ascentis Independent Advisors acquired a new position in shares of Ulta Beauty during the 1st quarter valued at $29,000. Finally, Nalls Sherbakoff Group LLC acquired a new position in shares of Ulta Beauty during the 4th quarter valued at $30,000. Institutional investors and hedge funds own 90.39% of the company’s stock.

Ulta Beauty News Summary

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Flower Knows expanding to 450 stores: Chinese cosmetics brand Flower Knows is launching five products across 450 Ulta Beauty locations in the United States for the holiday season. The rollout could broaden Ulta’s assortment, attract younger beauty shoppers and support sales, although the near-term financial contribution is not yet quantified. Flower Knows Marks 10 Year Anniversary with Limited-Time U.S. Retail Expansion into Ulta Beauty Store Nationwide
• Positive Sentiment: Space NK leadership under Ulta: Emma Simpson-Scott was named CEO of Space NK as the luxury beauty retailer begins its next phase under Ulta’s ownership. The appointment may support Ulta’s international expansion and integration strategy, though execution and the pace of benefits remain important investor watchpoints. Emma Simpson-Scott Named Space NK CEO as Ulta Era Begins
• Neutral Sentiment: Analyst sentiment remains constructive: Ulta maintains an average “Moderate Buy” rating, with the supplied analyst consensus calling for approximately $627.83 per share and fiscal 2026 EPS guidance of $28.70-$29.00. This supports the longer-term outlook, but the stock’s performance has lagged the broader market since March.
• Negative Sentiment: CEO insider selling: CEO Kecia Steelman sold 2,000 shares for approximately $1.09 million at an average price of $545.88, reducing her holdings by roughly 4.7%. While the sale represented only about 5% of her prior equity stake and may be personal financial planning, insider selling can weigh on sentiment. Insider Selling: Ulta Beauty CEO Sells 2,000 Shares of Stock

Analyst Ratings Changes

Several equities analysts have recently commented on the stock. Argus set a $550.00 price target on shares of Ulta Beauty in a research report on Thursday, June 18th. Weiss Ratings reiterated a “hold (c)” rating on shares of Ulta Beauty in a research report on Monday, August 31st. Guggenheim started coverage on shares of Ulta Beauty in a research note on Tuesday, September 15th. They set a “buy” rating for the company. Loop Capital restated a “hold” rating and issued a $550.00 target price on shares of Ulta Beauty in a research report on Wednesday, June 3rd. Finally, Deutsche Bank Aktiengesellschaft raised their price target on shares of Ulta Beauty from $692.00 to $695.00 and gave the company a “buy” rating in a research note on Tuesday, August 25th. Twenty-four investment analysts have rated the stock with a Buy rating and eight have assigned a Hold rating to the company. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $627.83.

About Ulta Beauty

Ulta Beauty, Inc is a specialty beauty retailer operating under the Ulta Beauty brand. The company sells a broad selection of cosmetics, skincare, haircare, fragrance, bath and body products, and beauty tools across a range of price points. Its merchandise includes both established brands and private-label products, as well as prestige, mass-market and professional beauty offerings.

In addition to retail sales, Ulta Beauty provides services through salon locations within many of its stores, including hair, skin and brow services.