Starz Entertainment (NASDAQ:STRZ – Get Free Report) and Warner Bros. Discovery (NASDAQ:WBD – Get Free Report) are both communication services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.
Profitability
This table compares Starz Entertainment and Warner Bros. Discovery’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Starz Entertainment | -33.98% | -25.64% | -6.79% |
| Warner Bros. Discovery | -8.77% | -8.91% | -3.20% |
Earnings & Valuation
This table compares Starz Entertainment and Warner Bros. Discovery”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Starz Entertainment | $963.40 million | 0.41 | -$115.80 million | ($25.49) | -0.91 |
| Warner Bros. Discovery | $37.30 billion | 2.08 | $727.00 million | ($1.27) | -24.36 |
Warner Bros. Discovery has higher revenue and earnings than Starz Entertainment. Warner Bros. Discovery is trading at a lower price-to-earnings ratio than Starz Entertainment, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
60.0% of Warner Bros. Discovery shares are owned by institutional investors. 22.6% of Starz Entertainment shares are owned by company insiders. Comparatively, 0.7% of Warner Bros. Discovery shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Starz Entertainment and Warner Bros. Discovery, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Starz Entertainment | 1 | 3 | 4 | 1 | 2.56 |
| Warner Bros. Discovery | 3 | 13 | 4 | 2 | 2.23 |
Starz Entertainment presently has a consensus price target of $32.71, indicating a potential upside of 40.71%. Warner Bros. Discovery has a consensus price target of $28.61, indicating a potential downside of 7.53%. Given Starz Entertainment’s stronger consensus rating and higher possible upside, equities analysts clearly believe Starz Entertainment is more favorable than Warner Bros. Discovery.
Volatility & Risk
Starz Entertainment has a beta of 2.55, indicating that its share price is 155% more volatile than the S&P 500. Comparatively, Warner Bros. Discovery has a beta of 1.53, indicating that its share price is 53% more volatile than the S&P 500.
Summary
Warner Bros. Discovery beats Starz Entertainment on 9 of the 14 factors compared between the two stocks.
About Starz Entertainment
Starz is a premium cable and streaming network owned by Starz Entertainment, which was formerly a part of Lionsgate. Starz had about 20 million subscribers in the U.S. and Canada as of Dec. 31, 2024. The company’s franchises include “Outlander” and “Power.”
About Warner Bros. Discovery
Warner Bros. Discovery, Inc. operates as a media and entertainment company worldwide. It operates through three segments: Studios, Network, and DTC. The Studios segment produces and releases feature films for initial exhibition in theaters; produces and licenses television programs to its networks and third parties and direct-to-consumer services; distributes films and television programs to various third parties and internal television; and offers streaming services and distribution through the home entertainment market, themed experience licensing, and interactive gaming. The Network segment comprises domestic and international television networks. The DTC segment offers premium pay-tv and streaming services. In addition, the company offers portfolio of content, brands, and franchises across television, film, streaming, and gaming under the Warner Bros. Motion Picture Group, Warner Bros. Television Group, DC, HBO, HBO Max, Max, Discovery Channel, discovery+, CNN, HGTV, Food Network, TNT Sports, TBS, TLC, OWN, Warner Bros. Games, Batman, Superman, Wonder Woman, Harry Potter, Looney Tunes, Hanna-Barbera, Game of Thrones, and The Lord of the Rings brands. Further, it provides content through distribution platforms, including linear network, free-to-air, and broadcast television; authenticated GO applications, digital distribution arrangements, content licensing arrangements, and direct-to-consumer subscription products. Warner Bros. Discovery, Inc. was incorporated in 2008 and is headquartered in New York, New York.
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