Financial Review: Creative Realities (NASDAQ:CREX) and Comcast (NASDAQ:CMCSA)

Comcast (NASDAQ:CMCSA) and Creative Realities (NASDAQ:CREX) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, risk, valuation, institutional ownership, profitability, analyst recommendations and dividends.

Valuation & Earnings

This table compares Comcast and Creative Realities”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Comcast	$124.90 billion	0.61	$20.00 billion	$3.09	6.98
Creative Realities	$57.23 million	0.59	-$8.28 million	($2.11)	-1.18

Comcast has higher revenue and earnings than Creative Realities. Creative Realities is trading at a lower price-to-earnings ratio than Comcast, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Comcast has a beta of 0.68, meaning that its share price is 32% less volatile than the S&P 500. Comparatively, Creative Realities has a beta of 1.52, meaning that its share price is 52% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings for Comcast and Creative Realities, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Comcast	5	13	11	0	2.21
Creative Realities	1	1	2	0	2.25

Comcast currently has a consensus target price of $31.00, suggesting a potential upside of 43.78%. Creative Realities has a consensus target price of $8.00, suggesting a potential upside of 221.29%. Given Creative Realities’ stronger consensus rating and higher probable upside, analysts clearly believe Creative Realities is more favorable than Comcast.

Profitability

This table compares Comcast and Creative Realities’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Comcast	8.97%	14.77%	5.18%
Creative Realities	-29.29%	-88.21%	-13.51%

Insider and Institutional Ownership

84.3% of Comcast shares are owned by institutional investors. Comparatively, 41.3% of Creative Realities shares are owned by institutional investors. 1.4% of Comcast shares are owned by company insiders. Comparatively, 26.8% of Creative Realities shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Comcast beats Creative Realities on 10 of the 14 factors compared between the two stocks.

About Comcast

Comcast Corporation operates as a media and technology company worldwide. It operates through Residential Connectivity & Platforms, Business Services Connectivity, Media, Studios, and Theme Parks segments. The Residential Connectivity & Platforms segment provides residential broadband and wireless connectivity services, residential and business video services, sky-branded entertainment television networks, and advertising. The Business Services Connectivity segment offers connectivity services for small business locations, which include broadband, wireline voice, and wireless services, as well as solutions for medium-sized customers and larger enterprises; and small business connectivity services in the United Kingdom. The Media segment operates NBCUniversal's television and streaming business, including national and regional cable networks; the NBC and Telemundo broadcast networks and owned local broadcast television stations; and Peacock, a direct-to-consumer streaming services. It also operates international television networks comprising the Sky Sports networks, as well as other digital properties. The Studios segment operates NBCUniversal and Sky film and television studio production and distribution operations. The Theme Parks segment operates Universal theme parks in Orlando, Florida; Hollywood, California; Osaka, Japan; and Beijing, China. The company also offers a consolidated streaming platforms under the Philadelphia Flyers and the Wells Fargo Center arena in Philadelphia, Pennsylvania; and Xumo. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.