Robert W. Baird Issues Positive Forecast for Wayfair (NYSE:W) Stock Price

Wayfair (NYSE:W) had its target price upped by Robert W. Baird from $116.00 to $117.00 in a research note issued to investors on Thursday, Benzinga reports. The firm currently has a “neutral” rating on the stock. Robert W. Baird’s price target points to a potential upside of 11.86% from the stock’s current price.

W has been the topic of several other reports. Zacks Research cut shares of Wayfair from a “strong-buy” rating to a “hold” rating in a research report on Monday, September 28th. Citigroup boosted their target price on Wayfair from $95.00 to $133.00 and gave the company a “buy” rating in a research report on Thursday, August 13th. Morgan Stanley reiterated an “overweight” rating on shares of Wayfair in a research report on Wednesday, August 5th. Wedbush upped their price target on shares of Wayfair from $85.00 to $125.00 and gave the company a “neutral” rating in a report on Wednesday, August 5th. Finally, Royal Bank Of Canada boosted their target price on Wayfair from $78.00 to $92.00 and gave the company a “sector perform” rating in a research report on Wednesday, August 5th. Two research analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and an average price target of $120.93.

Wayfair Trading Down 0.8%

Shares of Wayfair stock opened at $104.59 on Thursday. The firm has a market cap of $13.81 billion, a PE ratio of -42.52, a PEG ratio of 3.79 and a beta of 3.02. The stock has a 50 day moving average of $101.54 and a 200 day moving average of $86.08. Wayfair has a 12 month low of $55.60 and a 12 month high of $119.98.

Wayfair (NYSE:W) last issued its quarterly earnings data on Tuesday, August 4th. The company reported $0.95 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.90 by $0.05. Wayfair had a negative return on equity of 3.40% and a negative net margin of 2.49%.The business had revenue of $3.52 billion for the quarter, compared to analysts’ expectations of $3.47 billion. During the same period in the prior year, the firm earned $0.87 EPS. The company’s revenue for the quarter was up 7.5% on a year-over-year basis. As a group, equities research analysts forecast that Wayfair will post 0.93 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, CTO Fiona Tan sold 7,000 shares of the company’s stock in a transaction on Thursday, October 1st. The stock was sold at an average price of $102.18, for a total transaction of $715,260.00. Following the completion of the sale, the chief technology officer directly owned 204,698 shares in the company, valued at $20,916,041.64. This represents a 3.31% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO Niraj Shah sold 69,000 shares of the stock in a transaction dated Monday, September 14th. The shares were sold at an average price of $103.35, for a total transaction of $7,131,150.00. Following the sale, the chief executive officer directly owned 291,137 shares of the company’s stock, valued at approximately $30,089,008.95. The trade was a 19.16% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 296,024 shares of company stock worth $30,570,874 over the last quarter. Insiders own 18.44% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the business. Versant Capital Management Inc grew its holdings in Wayfair by 4.1% in the 3rd quarter. Versant Capital Management Inc now owns 3,551 shares of the company’s stock valued at $364,000 after buying an additional 140 shares in the last quarter. Flynn Zito Capital Management LLC raised its holdings in shares of Wayfair by 6.4% during the 1st quarter. Flynn Zito Capital Management LLC now owns 2,775 shares of the company’s stock worth $209,000 after acquiring an additional 168 shares during the period. Arizona State Retirement System boosted its position in shares of Wayfair by 0.7% during the 2nd quarter. Arizona State Retirement System now owns 28,514 shares of the company’s stock valued at $2,635,000 after acquiring an additional 201 shares during the last quarter. Triumph Capital Management grew its holdings in shares of Wayfair by 6.3% in the second quarter. Triumph Capital Management now owns 3,498 shares of the company’s stock valued at $323,000 after purchasing an additional 207 shares during the period. Finally, Parallel Advisors LLC increased its position in Wayfair by 18.6% during the first quarter. Parallel Advisors LLC now owns 1,661 shares of the company’s stock worth $125,000 after purchasing an additional 261 shares during the last quarter. 89.67% of the stock is currently owned by hedge funds and other institutional investors.

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Expanded Klarna partnership could support conversion and order volume. Wayfair is offering eligible U.S. customers always-on 0% APR financing for up to six months across its brands, while Canadian customers gain access to Klarna’s broader flexible-payment products. Easier financing may help large-ticket purchases, although the effect on margins and credit exposure remains a consideration. Wayfair and Klarna Deepen Ties With More Flexible Payment Options Across U.S. and Canada
• Positive Sentiment: Planned Philadelphia-area store signals continued omnichannel expansion. Wayfair plans to open its first store in the Philadelphia region, in Cherry Hill, in 2028. A physical location could improve brand visibility and customer engagement, though the long timeline means limited near-term financial impact and introduces store-related costs. Wayfair to open first Philadelphia-area store in Cherry Hill
• Positive Sentiment: Piper reportedly set a $133 target for Wayfair. The target implies additional upside and provides support for the bullish view, although analyst targets are forecasts rather than guarantees. The report also discusses Wayfair’s Klarna expansion. Wayfair expands Klarna partnership and Piper targets Wayfair stock
• Neutral Sentiment: Recent product promotions and favorable product coverage highlight demand for Wayfair furniture and home goods, but individual sale articles and product recommendations are unlikely to materially change revenue expectations. Serta futon Wayfair sale coverage
• Negative Sentiment: Director Fiona Tan reportedly sold 7,000 shares. The transaction may weigh modestly on sentiment, although insider sales can reflect personal financial planning and do not necessarily indicate deteriorating business prospects. Wayfair insider Fiona Tan sells 7,000 shares

Wayfair Company Profile

Wayfair Inc is an e-commerce company specializing in home furnishings and household goods. Through its online platforms, the company offers furniture, décor, lighting, rugs, mattresses, appliances, kitchen and bath products, outdoor items, and other products for residential and commercial spaces.

Wayfair operates its flagship Wayfair brand alongside specialty retail brands such as Joss & Main, AllModern, Birch Lane, and Perigold. Its platform connects customers with a broad network of suppliers and provides product discovery, ordering, delivery, customer service, and related home-shopping services.