Salesforce (NYSE:CRM) Stock Sold by Rep. Maria Elvira Salazar

Representative Maria Elvira Salazar (Republican-Florida) recently sold shares of Salesforce Inc. (NYSE:CRM). In a filing disclosed on October 7th, the Representative disclosed that they had sold between $1,001 and $15,000 in Salesforce stock on September 24th. The trade occurred in the Representative’s “UBS IRA ACCOUNT” account.

Representative Maria Elvira Salazar also recently made the following trade(s):

• Sold $1,001 – $15,000 in shares of Citigroup (NYSE:C) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Chubb (NYSE:CB) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Microsoft (NASDAQ:MSFT) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of GE Aerospace (NYSE:GE) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Honeywell International (NASDAQ:HON) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Snowflake (NYSE:SNOW) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of FedEx (NYSE:FDX) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of RH (NYSE:RH) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Meta Platforms (NASDAQ:META) on 9/24/2026.
• Sold $1,001 – $15,000 in shares of Boeing (NYSE:BA) on 9/24/2026.

Salesforce Stock Up 0.5%

Shares of CRM opened at $228.95 on Friday. The stock’s 50-day moving average price is $226.55 and its two-hundred day moving average price is $192.92. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11. The company has a market capitalization of $188.43 billion, a PE ratio of 20.87, a PEG ratio of 1.04 and a beta of 1.26. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company had revenue of $11.35 billion for the quarter, compared to analysts’ expectations of $11.33 billion. During the same quarter in the prior year, the firm earned $2.91 EPS. The business’s revenue was up 10.8% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, analysts anticipate that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Announces Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were given a dividend of $0.44 per share. The ex-dividend date was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s payout ratio is currently 16.04%.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Institutional buying supports a software rebound. Salesforce is highlighted as a leading beneficiary of renewed institutional interest in software companies with sticky enterprise customers and valuable data. Analysts cited improving money-flow and relative-strength indicators, while Salesforce’s switching costs and investment in agentic AI could support customer retention and larger deals. Wall Street Left Software for Dead: 4 Stocks Institutions Are Buying Back
• Positive Sentiment: Valuation and cash generation remain attractive. Salesforce reportedly generated free cash flow equivalent to 8.2% of its market value, well above the S&P 500 median. Its depressed forward valuation, strong profitability and cash generation could provide room for a re-rating if AI products improve growth, renewals or deal sizes. Should You Buy Salesforce Stock For Its Cash?
• Positive Sentiment: Broker recommendations remain favorable. The average brokerage recommendation indicates a Buy, which may help sentiment. However, the reports caution that sell-side ratings can be overly optimistic and should not be used alone when making an investment decision. Brokers Suggest Investing in Salesforce
• Neutral Sentiment: New commerce partnership expands Salesforce’s product ecosystem. Forter was named a launch partner for Storefront Next and will provide fraud protection for Salesforce Loyalty Management. The collaboration strengthens Salesforce’s commerce-security offering, but its near-term financial impact is unclear. Salesforce Names a Launch Partner for Storefront Next
• Negative Sentiment: Migration competition remains a risk. Work4Flow launched a 90-day program designed to move enterprise customers from Salesforce to ServiceNow CRM, including data, workflows and custom business logic. While one program is unlikely to materially affect Salesforce immediately, it highlights competitive pressure and the importance of retaining large customers. Work4Flow Launches Salesforce-to-ServiceNow Migration Program

Insider Activity at Salesforce

In related news, Director Craig Conway sold 4,500 shares of the stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 4,176 shares of the stock in a transaction on Friday, September 18th. The stock was acquired at an average price of $239.33 per share, with a total value of $999,442.08. Following the acquisition, the director directly owned 18,748 shares in the company, valued at $4,486,958.84. This trade represents a 28.66% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Corporate insiders own 3.50% of the company’s stock.

Institutional Trading of Salesforce

Several hedge funds and other institutional investors have recently bought and sold shares of CRM. Gilpin Wealth Management LLC boosted its stake in Salesforce by 826.0% in the third quarter. Gilpin Wealth Management LLC now owns 926 shares of the CRM provider’s stock valued at $213,000 after acquiring an additional 826 shares in the last quarter. ANB Bank lifted its holdings in Salesforce by 5.0% in the 3rd quarter. ANB Bank now owns 6,281 shares of the CRM provider’s stock valued at $1,442,000 after purchasing an additional 300 shares in the last quarter. Bullock Wealth Management Group boosted its stake in shares of Salesforce by 109.1% during the 3rd quarter. Bullock Wealth Management Group now owns 345 shares of the CRM provider’s stock worth $82,000 after purchasing an additional 180 shares during the last quarter. Peoples Bank KS purchased a new stake in shares of Salesforce during the third quarter worth about $218,000. Finally, Intelligence Driven Advisers LLC purchased a new stake in shares of Salesforce during the third quarter worth about $346,000. Institutional investors own 80.43% of the company’s stock.

Analyst Ratings Changes

A number of brokerages have commented on CRM. Barclays increased their price target on shares of Salesforce from $236.00 to $276.00 and gave the company an “overweight” rating in a research report on Thursday, August 27th. Canaccord Genuity Group boosted their price objective on shares of Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a report on Thursday, September 17th. DA Davidson set a $225.00 price objective on shares of Salesforce in a research note on Thursday, September 17th. Royal Bank Of Canada reaffirmed a “sector perform” rating and set a $250.00 target price on shares of Salesforce in a report on Thursday, September 17th. Finally, Scotiabank cut shares of Salesforce from a “sector outperform” rating to a “sector perform” rating in a research report on Thursday, June 18th. Three analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating, fourteen have issued a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $275.14.

About Representative Salazar

Maria Elvira Salazar (Republican Party) is a member of the U.S. House, representing Florida’s 27th Congressional District. She assumed office on January 3, 2021. Her current term ends on January 3, 2027.

Salazar (Republican Party) ran for re-election to the U.S. House to represent Florida’s 27th Congressional District. She won in the general election on November 5, 2024.

Maria Elvira Salazar was born in Miami, Florida, and lives in Coral Gables, Florida. Salazar earned an undergraduate degree from the University of Miami in 1983 and a graduate degree from Harvard University in 1995. Her career experience includes working as a television journalist, reporter, and news anchor.

About Salesforce

Salesforce, Inc (NYSE: CRM) develops cloud-based customer relationship management (CRM) software and enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, analytics, data integration and collaboration through subscription-based services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce Platform, Data Cloud and Tableau. Salesforce also offers MuleSoft integration technology, Slack collaboration software and artificial intelligence capabilities through its Einstein platform.