33,750 Alphabet Inc. $GOOG Shares Purchased by First Citizens Bank & Trust Co.

First Citizens Bank & Trust Co. lifted its holdings in shares of Alphabet Inc. (NASDAQ:GOOG) by 17.4% during the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 228,153 shares of the information services provider’s stock after buying an additional 33,750 shares during the period. Alphabet makes up 1.1% of First Citizens Bank & Trust Co.’s portfolio, making the stock its 18th biggest position. First Citizens Bank & Trust Co.’s holdings in Alphabet were worth $77,741,000 as of its most recent SEC filing.

Several other large investors also recently bought and sold shares of GOOG. Fearless Solutions LLC dba Best Invest lifted its stake in Alphabet by 1.8% during the 3rd quarter. Fearless Solutions LLC dba Best Invest now owns 4,198 shares of the information services provider’s stock valued at $1,431,000 after acquiring an additional 73 shares during the period. Focus Financial Network Inc. boosted its holdings in shares of Alphabet by 4.0% during the 3rd quarter. Focus Financial Network Inc. now owns 15,332 shares of the information services provider’s stock valued at $5,224,000 after acquiring an additional 588 shares during the last quarter. Roberts Wealth Advisors LLC grew its stake in shares of Alphabet by 0.8% in the third quarter. Roberts Wealth Advisors LLC now owns 66,807 shares of the information services provider’s stock worth $22,764,000 after acquiring an additional 511 shares during the period. Citrine Capital LLC grew its stake in shares of Alphabet by 3.8% in the third quarter. Citrine Capital LLC now owns 1,402 shares of the information services provider’s stock worth $478,000 after acquiring an additional 51 shares during the period. Finally, My Personal CFO LLC bought a new stake in shares of Alphabet in the third quarter worth approximately $755,000. 27.26% of the stock is currently owned by institutional investors.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Gemini 4 Argon launch strengthens Alphabet’s AI narrative. Google released its flagship model to developers, businesses and paying users, highlighting coding and finance and legal knowledge-work capabilities. The launch may help Alphabet defend its position against Microsoft, OpenAI and other AI competitors. Google launches flagship AI model Gemini 4 Argon
• Positive Sentiment: Google is expanding AI distribution and potential revenue channels. Google Play now supports private apps created with Google AI Studio, while Alphabet and Unity plan to launch Unity Spark, an AI-assisted game-development platform. Google DeepMind and Google Cloud will also provide European researchers access to frontier models, potentially supporting adoption and ecosystem growth. Google Play now supports private apps
• Positive Sentiment: Analyst expectations remain constructive. Coverage points to accelerating Google Cloud demand and a potentially significant opportunity to monetize Alphabet’s internally developed AI chips. One analyst said the chip business could unlock as much as $100 billion by 2028, while BNP Paribas raised its price target. Alphabet could unlock $100 billion from AI chips
• Neutral Sentiment: Revenue trends provide a favorable but largely confirmatory backdrop. Alphabet has generated more revenue than Meta in each of the past eight quarters, with both companies showing steady growth and seasonal fourth-quarter strength. However, investors remain focused on whether AI investment converts into sustainable profits.
• Negative Sentiment: Multiple law firms are promoting a securities-fraud class action against Alphabet. The lawsuit alleges that Alphabet misrepresented progress on the Gemini 3.5 Pro model, including training setbacks and delays. Although the announcements largely repeat existing claims, they could increase headline and litigation risk; the lead-plaintiff deadline is generally cited as December 1, 2026. Alphabet securities-fraud class action
• Negative Sentiment: AI spending and intensifying competition remain concerns. Alphabet is committing heavily to data centers and AI infrastructure, raising questions about near-term free-cash-flow pressure. Apple is also moving deeper into smart-home AI, while Microsoft is challenging Nvidia and other suppliers with its own chips, increasing competitive pressure across Alphabet’s strategic markets. Apple HomeView challenges Google

Insiders Place Their Bets

In other news, CAO Marsida Saraci sold 449 shares of Alphabet stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares in the company, valued at $9,125,015.20. This trade represents a 1.61% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the business’s stock in a transaction on Monday, July 27th. The shares were sold at an average price of $19.46, for a total transaction of $3,832,277.26. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders have sold 441,399 shares of company stock worth $8,677,053. Company insiders own 12.99% of the company’s stock.

Alphabet Price Performance

Shares of NASDAQ:GOOG opened at $349.52 on Wednesday. The firm’s 50 day moving average price is $341.98 and its 200-day moving average price is $347.94. Alphabet Inc. has a twelve month low of $241.18 and a twelve month high of $404.47. The company has a quick ratio of 2.64, a current ratio of 2.72 and a debt-to-equity ratio of 0.16. The stock has a market capitalization of $4.27 trillion, a PE ratio of 17.56, a price-to-earnings-growth ratio of 1.01 and a beta of 1.19.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings data on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The company had revenue of $119.80 billion for the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm’s revenue was up 24.2% compared to the same quarter last year. During the same quarter last year, the firm posted $2.31 earnings per share. Equities research analysts expect that Alphabet Inc. will post 20.54 EPS for the current year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Monday, September 14th. Shareholders of record on Monday, September 7th were given a $0.22 dividend. The ex-dividend date was Friday, September 4th. This represents a $0.88 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Analyst Ratings Changes

Several research analysts have recently weighed in on GOOG shares. JPMorgan Chase & Co. decreased their price objective on shares of Alphabet from $460.00 to $420.00 and set an “overweight” rating for the company in a report on Thursday, July 23rd. Citic Securities raised their target price on shares of Alphabet from $430.00 to $434.00 and gave the stock a “buy” rating in a report on Monday, July 27th. Cantor Fitzgerald restated an “overweight” rating and issued a $420.00 target price (down from $435.00) on shares of Alphabet in a report on Thursday, July 23rd. Pivotal Research lifted their target price on shares of Alphabet from $470.00 to $475.00 and gave the stock a “buy” rating in a research report on Thursday, July 23rd. Finally, Weiss Ratings reiterated a “buy (b)” rating on shares of Alphabet in a research note on Friday, July 17th. Six analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Buy” and an average price target of $421.95.

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.