Alphabet (NASDAQ:GOOGL) vs. Rumble (NASDAQ:RUM) Head-To-Head Survey

Rumble (NASDAQ:RUM) and Alphabet (NASDAQ:GOOGL) are both communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, profitability, dividends, institutional ownership, risk and earnings.

Risk & Volatility

Rumble has a beta of 1.25, meaning that its stock price is 25% more volatile than the S&P 500. Comparatively, Alphabet has a beta of 1.21, meaning that its stock price is 21% more volatile than the S&P 500.

Analyst Ratings

This is a summary of current ratings and recommmendations for Rumble and Alphabet, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rumble	2	1	0	0	1.33
Alphabet	0	4	47	5	3.02

Rumble presently has a consensus target price of $25.00, suggesting a potential upside of 328.82%. Alphabet has a consensus target price of $426.34, suggesting a potential upside of 25.29%. Given Rumble’s higher probable upside, equities research analysts plainly believe Rumble is more favorable than Alphabet.

Earnings and Valuation

This table compares Rumble and Alphabet”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rumble	$100.62 million	28.73	-$81.83 million	($0.59)	-9.88
Alphabet	$445.87 billion	9.33	$132.17 billion	$19.91	17.09

Alphabet has higher revenue and earnings than Rumble. Rumble is trading at a lower price-to-earnings ratio than Alphabet, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

26.2% of Rumble shares are owned by institutional investors. Comparatively, 40.0% of Alphabet shares are owned by institutional investors. 45.1% of Rumble shares are owned by insiders. Comparatively, 11.6% of Alphabet shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Rumble and Alphabet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rumble	-134.60%	-22.77%	-16.34%
Alphabet	54.77%	51.32%	35.42%

Summary

Alphabet beats Rumble on 10 of the 14 factors compared between the two stocks.

About Rumble

Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.

About Alphabet

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.