Sawyer & Company Inc Purchases New Position in Salesforce Inc. $CRM

Sawyer & Company Inc purchased a new stake in shares of Salesforce Inc. (NYSE:CRM) during the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund purchased 24,503 shares of the CRM provider’s stock, valued at approximately $5,625,000. Salesforce comprises approximately 1.9% of Sawyer & Company Inc’s holdings, making the stock its 14th largest holding.

Several other hedge funds and other institutional investors have also made changes to their positions in CRM. Variant Private Wealth LLC bought a new stake in shares of Salesforce during the 3rd quarter worth about $244,000. Sowell Financial Services LLC boosted its holdings in shares of Salesforce by 16.1% in the third quarter. Sowell Financial Services LLC now owns 9,277 shares of the CRM provider’s stock valued at $2,130,000 after acquiring an additional 1,288 shares in the last quarter. Quadrant Capital Group LLC increased its stake in shares of Salesforce by 105.6% during the third quarter. Quadrant Capital Group LLC now owns 21,585 shares of the CRM provider’s stock valued at $5,137,000 after acquiring an additional 11,085 shares during the period. Robbins Farley acquired a new position in shares of Salesforce during the third quarter valued at approximately $459,000. Finally, Benchmark Financial Wealth Advisors LLC acquired a new position in shares of Salesforce during the third quarter valued at approximately $388,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Braze could strengthen Agentforce and Marketing Cloud. Salesforce will acquire Braze for $47.50 per share in cash, a roughly 58% premium, adding real-time customer-behavior data, engagement tools and approximately 2,770 enterprise customers. The technology may help Agentforce AI agents respond instantly across mobile, web and messaging channels, rather than relying on slower batch data. The transaction is expected to close in fiscal 2028, subject to regulatory approval. Salesforce Fuels AI Engine With $5.66B Braze Buyout
• Positive Sentiment: Analyst support remains favorable. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $300 price target, implying substantial upside from recent levels. Jefferies said the deal could improve Salesforce’s marketing capabilities and encourage broader consolidation in software. Jefferies on Salesforce’s Braze Deal
• Positive Sentiment: AI spending and Salesforce’s data strategy provide longer-term catalysts. Coverage highlights the possibility of a multiyear AI investment cycle, while Salesforce’s Informatica and Braze assets could improve its enterprise-data advantage. Its strong margins, cash generation and ongoing buyback program provide financial support for the strategy. Informatica Boosts Salesforce’s Data Edge
• Neutral Sentiment: Valuation screens are improving. Zacks ranks Salesforce as a top value stock, and recent coverage points to a rebound in growth driven by rising demand for its AI and data products. However, the value argument depends on sustained execution and monetization. Salesforce Is a Top-Ranked Value Stock
• Negative Sentiment: The Braze deal raises acquisition and integration concerns. Investors are concerned that Salesforce is paying a large premium for a company that remains unprofitable, while deploying $5.66 billion in cash could pressure returns before the deal generates synergies. Antitrust review, customer retention and the integration of separate data architectures add further uncertainty. Salesforce Announces Braze Acquisition

Insider Buying and Selling

In other news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction on Friday, September 4th. The shares were sold at an average price of $260.61, for a total value of $1,172,745.00. Following the transaction, the director directly owned 5,437 shares of the company’s stock, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director David Blair Kirk bought 4,176 shares of the company’s stock in a transaction on Friday, September 18th. The stock was purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares in the company, valued at approximately $4,486,958.84. The trade was a 28.66% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. 3.50% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have weighed in on the company. Canaccord Genuity Group upped their target price on Salesforce from $270.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, September 17th. Needham & Company LLC reiterated a “buy” rating on shares of Salesforce in a research report on Thursday, September 17th. Stephens reissued an “equal weight” rating and set a $289.00 price objective on shares of Salesforce in a research note on Friday, September 18th. BMO Capital Markets lifted their target price on Salesforce from $250.00 to $285.00 and gave the stock an “outperform” rating in a report on Thursday, September 17th. Finally, Jefferies Financial Group restated a “buy” rating on shares of Salesforce in a report on Tuesday. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $278.98.

Salesforce Stock Down 0.3%

NYSE CRM traded down $0.72 during trading on Wednesday, reaching $241.71. 1,947,982 shares of the company’s stock were exchanged, compared to its average volume of 13,433,197. The company has a current ratio of 0.84, a quick ratio of 0.84 and a debt-to-equity ratio of 1.02. Salesforce Inc. has a fifty-two week low of $146.32 and a fifty-two week high of $269.11. The company’s fifty day simple moving average is $233.29 and its 200-day simple moving average is $195.68. The firm has a market capitalization of $198.93 billion, a PE ratio of 22.04, a P/E/G ratio of 1.10 and a beta of 1.26.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating analysts’ consensus estimates of $3.27 by $2.63. The company had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a return on equity of 24.90% and a net margin of 21.99%. The firm’s quarterly revenue was up 10.8% on a year-over-year basis. During the same quarter in the prior year, the company earned $2.91 EPS. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Sell-side analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were paid a $0.44 dividend. This represents a $1.76 annualized dividend and a yield of 0.7%. The ex-dividend date was Thursday, September 17th. Salesforce’s dividend payout ratio is currently 16.04%.

Salesforce Company Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.