Zalando (OTCMKTS:ZLNDY – Get Free Report) and Ulta Beauty (NASDAQ:ULTA – Get Free Report) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation and risk.
Risk and Volatility
Zalando has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500. Comparatively, Ulta Beauty has a beta of 0.84, suggesting that its stock price is 16% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent recommendations and price targets for Zalando and Ulta Beauty, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zalando | 0 | 1 | 1 | 2 | 3.25 |
| Ulta Beauty | 0 | 8 | 24 | 0 | 2.75 |
Ulta Beauty has a consensus price target of $627.83, suggesting a potential upside of 3.43%. Given Ulta Beauty’s higher possible upside, analysts clearly believe Ulta Beauty is more favorable than Zalando.
Profitability
This table compares Zalando and Ulta Beauty’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zalando | 0.70% | 3.46% | 1.06% |
| Ulta Beauty | 9.34% | 45.40% | 17.37% |
Institutional & Insider Ownership
90.4% of Ulta Beauty shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Earnings and Valuation
This table compares Zalando and Ulta Beauty”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zalando | $13.97 billion | 0.50 | $243.36 million | $0.22 | 65.36 |
| Ulta Beauty | $12.96 billion | 2.00 | $1.15 billion | $27.44 | 22.12 |
Ulta Beauty has lower revenue, but higher earnings than Zalando. Ulta Beauty is trading at a lower price-to-earnings ratio than Zalando, indicating that it is currently the more affordable of the two stocks.
Summary
Ulta Beauty beats Zalando on 10 of the 15 factors compared between the two stocks.
About Zalando
Zalando SE operates an online platform for fashion and lifestyle products. The company operates through Fashion Store and Offprice segments. It provides shoes, apparel, accessories, and beauty products with free delivery and returns, as well as various payment options. The company also sells its products through Lounge by Zalando; and brick-and-mortar outlet stores. It operates in Germany, Austria, Switzerland, Belgium, Croatia, the Czech Republic, Denmark, Estonia, Finland, Hungary, France, Ireland, Italy, Latvia, Lithuania, Luxembourg, the Netherlands, Norway, Poland, Romania, Slovakia, Slovenia, Spain, Sweden, and the United Kingdom. The company was founded in 2008 and is headquartered in Berlin, Germany.
About Ulta Beauty
Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also offers beauty services, including hair, makeup, brow, and skin services at its stores. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
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