UBS Group Issues Positive Forecast for Rollins (NYSE:ROL) Stock Price

Rollins (NYSE:ROL) had its target price lifted by equities researchers at UBS Group from $36.00 to $37.00 in a research note issued to investors on Friday, Benzinga reports. The brokerage presently has a “neutral” rating on the business services provider’s stock. UBS Group‘s price objective points to a potential upside of 6.12% from the company’s current price.

Other research analysts also recently issued research reports about the stock. BNP Paribas Exane dropped their target price on shares of Rollins from $44.00 to $35.00 and set a “neutral” rating on the stock in a research note on Tuesday, September 29th. Royal Bank Of Canada cut shares of Rollins from an “outperform” rating to a “sector perform” rating and cut their price target for the company from $52.00 to $40.00 in a report on Thursday, July 23rd. Piper Sandler downgraded shares of Rollins from an “overweight” rating to a “neutral” rating and reduced their price target for the company from $46.00 to $33.00 in a research report on Wednesday, September 23rd. Sanford C. Bernstein decreased their price objective on shares of Rollins from $42.00 to $35.00 and set a “market perform” rating for the company in a report on Monday. Finally, Argus lowered shares of Rollins from a “buy” rating to a “hold” rating in a report on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, four have issued a Buy rating, twelve have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Hold” and a consensus price target of $40.82.

Rollins Stock Down 1.3%

NYSE ROL traded down $0.45 during trading hours on Friday, reaching $34.87. 7,581,543 shares of the company’s stock traded hands, compared to its average volume of 4,602,963. The company has a debt-to-equity ratio of 0.34, a current ratio of 0.63 and a quick ratio of 0.58. The firm has a 50-day simple moving average of $33.74 and a 200 day simple moving average of $42.61. Rollins has a 52-week low of $29.28 and a 52-week high of $66.14. The firm has a market cap of $16.77 billion, a PE ratio of 31.70, a PEG ratio of 3.72 and a beta of 0.73.

Rollins (NYSE:ROL) last released its earnings results on Wednesday, October 21st. The business services provider reported $0.34 EPS for the quarter, hitting analysts’ consensus estimates of $0.34. Rollins had a return on equity of 39.40% and a net margin of 13.19%. The firm had revenue of $1.09 billion for the quarter, compared to analysts’ expectations of $1.11 billion. During the same period in the prior year, the firm posted $0.35 earnings per share. The company’s quarterly revenue was up 6.2% on a year-over-year basis. Sell-side analysts anticipate that Rollins will post 1.16 EPS for the current fiscal year.

Hedge Funds Weigh In On Rollins

Hedge funds have recently bought and sold shares of the business. Sequoia Financial Advisors LLC lifted its stake in Rollins by 1.1% during the 1st quarter. Sequoia Financial Advisors LLC now owns 16,365 shares of the business services provider’s stock valued at $874,000 after acquiring an additional 183 shares during the period. IFM Investors Pty Ltd grew its stake in shares of Rollins by 0.3% in the first quarter. IFM Investors Pty Ltd now owns 57,895 shares of the business services provider’s stock worth $3,092,000 after acquiring an additional 185 shares during the period. DGS Capital Management LLC grew its position in Rollins by 4.0% in the 1st quarter. DGS Capital Management LLC now owns 5,602 shares of the business services provider’s stock worth $299,000 after purchasing an additional 215 shares during the period. Sterling Group Wealth Management LLC raised its stake in Rollins by 6.1% during the 1st quarter. Sterling Group Wealth Management LLC now owns 4,106 shares of the business services provider’s stock valued at $219,000 after buying an additional 235 shares during the last quarter. Finally, Gallacher Capital Management LLC raised its stake in Rollins by 5.6% during the 1st quarter. Gallacher Capital Management LLC now owns 5,087 shares of the business services provider’s stock valued at $272,000 after buying an additional 268 shares during the last quarter. Hedge funds and other institutional investors own 51.79% of the company’s stock.

Key Stories Impacting Rollins

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Third-quarter revenue increased 6.2% year over year to approximately $1.09 billion. Commercial pest control and termite services performed relatively well, and direct-sales and door-to-door channels grew faster than digital acquisition channels. Rollins: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Management expects 2026 organic revenue growth of roughly 4% to 6% and is shifting marketing resources toward customer-acquisition channels that generate better returns as traditional online search becomes less effective. Rollins outlines 2026 organic growth guidance
• Neutral Sentiment: Analyst discussions highlighted the impact of AI-generated search results on lead volumes, particularly in residential pest control. Investors are watching whether Rollins can replace lost digital traffic with direct sales, referrals and other channels. Rollins Q3 2026 earnings call highlights
• Negative Sentiment: Although earnings per share of $0.34 matched one consensus estimate, revenue fell short of expectations of about $1.11 billion, while EPS declined from $0.35 a year earlier. Organic revenue growth was only 4.4%, signaling weaker underlying momentum. Rollins third-quarter 2026 financial results
• Negative Sentiment: Operating income slipped 1.0% and operating margin contracted by 140 basis points to 20.5%, pressured by higher insurance and other costs. Weak residential demand and elevated customer-acquisition challenges are raising concerns about near-term profitability. ROL Q3 earnings miss estimates
• Negative Sentiment: Wells Fargo lowered its price target from $27 to $26 and maintained an “underweight” rating. Unusually high put-option activity and Polen Capital’s decision to sell its position add to the cautious sentiment surrounding ROL. Wells Fargo analyst action

Rollins Company Profile

Rollins, Inc is a provider of pest and termite control services for residential and commercial customers. The company offers protection against common pests such as ants, cockroaches, rodents, termites, mosquitoes and bedbugs, along with wildlife control and other specialty services.

Rollins serves customers through a portfolio of regional and international brands, including Orkin, the company’s best-known pest control business; HomeTeam Pest Defense; Western Pest Services; Critter Control; and other local and specialized operations.