Booking (BKNG) – Analysts’ Recent Ratings Updates

Several analysts have recently updated their ratings and price targets for Booking (NASDAQ: BKNG):

• 10/26/2026 – Booking had its “buy” rating reaffirmed by Bank of America.
• 10/22/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 10/20/2026 – Booking was given a new $225.00 price target by Melius Research.
• 10/12/2026 – Booking had its price target lowered by Cantor Fitzgerald from $220.00 to $170.00. They now have a “neutral” rating on the stock.
• 10/8/2026 – Booking was upgraded by Weiss Ratings from “hold (c+)” to “buy (b-)”.
• 10/7/2026 – Booking had its “reduce” rating reaffirmed by Wells Fargo & Company. They now have a $190.00 price target on the stock, down from $220.00.
• 9/30/2026 – Booking was given a new $216.00 price target by Truist Financial. They now have a “buy” rating on the stock.
• 9/24/2026 – Booking had its “market perform” rating reaffirmed by Citigroup.
• 9/24/2026 – Booking had its “buy” rating reaffirmed by BTIG Research. They now have a $250.00 price target on the stock.
• 9/16/2026 – Booking was given a new $230.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 9/14/2026 – Booking was upgraded by TD Cowen to “strong-buy”.
• 9/1/2026 – Booking is now covered by Rosenblatt Securities. They set a “buy” rating and a $245.00 price target on the stock.
• 8/31/2026 – Booking was upgraded by Rosenblatt Securities to “strong-buy”.

Booking Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Wednesday, September 30th. Investors of record on Friday, September 11th were issued a dividend of $0.42 per share. This represents a $1.68 dividend on an annualized basis and a yield of 1.1%. The ex-dividend date of this dividend was Friday, September 11th. Booking’s dividend payout ratio (DPR) is currently 18.58%.

Insider Transactions at Booking

In other news, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total transaction of $200,000.00. Following the sale, the director owned 14,000 shares in the company, valued at approximately $2,800,000. This represents a 6.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paulo Pisano sold 3,000 shares of the firm’s stock in a transaction on Monday, August 31st. The shares were sold at an average price of $203.48, for a total value of $610,440.00. Following the completion of the sale, the insider owned 73,400 shares of the company’s stock, valued at approximately $14,935,432. This trade represents a 3.93% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 78,425 shares of company stock worth $16,210,864. 0.17% of the stock is owned by company insiders.

Booking Holdings Inc is a global online travel and restaurant-reservation company that connects consumers with travel providers through digital platforms and mobile applications. Its services include accommodations, flights, rental cars, cruises, vacation packages, restaurant reservations and other travel-related offerings.

The company operates a portfolio of well-known brands, including Booking.com, Priceline, Agoda, KAYAK, OpenTable, Rentalcars.com and Kayak-associated travel services.