Amazon.com (NASDAQ:AMZN) Stock Gets Price Target Cut from Scotiabank

Amazon.com (NASDAQ:AMZN) had its price objective lowered by Scotiabank from $325.00 to $300.00 in a research report sent to investors on Friday,Benzinga reports. The brokerage currently has a sector outperform rating on the e-commerce giant’s stock.

A number of other research firms have also weighed in on AMZN. HSBC reiterated a “buy” rating and issued a $310.00 price objective on shares of Amazon.com in a research report on Friday, July 31st. The Goldman Sachs Group reissued a “conviction-buy” rating and issued a $370.00 price target on shares of Amazon.com in a report on Friday. Susquehanna reiterated a “positive” rating on shares of Amazon.com in a research report on Friday. Wedbush dropped their price objective on shares of Amazon.com from $310.00 to $298.00 and set an “outperform” rating for the company in a report on Friday. Finally, Benchmark boosted their target price on shares of Amazon.com from $370.00 to $400.00 and gave the company a “buy” rating in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $320.86.

Amazon.com Price Performance

NASDAQ AMZN opened at $240.35 on Friday. The firm has a market cap of $2.59 trillion, a PE ratio of 19.43, a P/E/G ratio of 1.86 and a beta of 1.49. Amazon.com has a 52 week low of $196.00 and a 52 week high of $287.20. The business’s fifty day simple moving average is $254.28 and its 200-day simple moving average is $243.09. The company has a quick ratio of 0.82, a current ratio of 0.99 and a debt-to-equity ratio of 0.28.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 earnings per share for the quarter, missing the consensus estimate of $1.97 by ($0.08). The company had revenue of $201.94 billion during the quarter, compared to analyst estimates of $202.22 billion. Amazon.com had a net margin of 16.90% and a return on equity of 15.72%. The firm’s quarterly revenue was up 12.1% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.95 EPS. As a group, equities analysts anticipate that Amazon.com will post 8.00 earnings per share for the current year.

Insiders Place Their Bets

In other news, CEO Matthew S. Garman sold 14,541 shares of Amazon.com stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $259.06, for a total transaction of $3,766,991.46. Following the completion of the transaction, the chief executive officer directly owned 17,794 shares in the company, valued at $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas Herrington sold 1,000 shares of the stock in a transaction on Thursday, October 1st. The shares were sold at an average price of $251.50, for a total transaction of $251,500.00. Following the transaction, the chief executive officer owned 474,681 shares of the company’s stock, valued at $119,382,271.50. This trade represents a 0.21% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 70,589 shares of company stock worth $18,302,125 over the last three months. 8.90% of the stock is currently owned by corporate insiders.

Institutional Trading of Amazon.com

A number of hedge funds and other institutional investors have recently modified their holdings of AMZN. TOP Private Wealth LLC. bought a new stake in shares of Amazon.com in the 2nd quarter worth $29,000. Bard Associates Inc. bought a new stake in shares of Amazon.com during the 2nd quarter worth $32,000. Longfellow Investment Management Co. LLC bought a new stake in Amazon.com during the second quarter worth about $33,000. Atomic Invest LLC grew its holdings in Amazon.com by 41.2% during the second quarter. Atomic Invest LLC now owns 168 shares of the e-commerce giant’s stock worth $40,000 after purchasing an additional 49 shares during the period. Finally, Strategic Wealth Advisors LLC bought a new stake in shares of Amazon.com in the 2nd quarter valued at $68,000. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS growth accelerated significantly. Amazon Web Services revenue rose 39% to approximately $46 billion, its fastest growth in nearly five years. Management said AWS could grow more than 40% annually in 2027 and 2028, supported by AI demand, a large backlog and rising cloud workloads. Analysts including JPMorgan, Canaccord, Monness and RBC maintained bullish ratings or targets, viewing AWS as a potential long-term, trillion-dollar business. AWS growth hits 39 percent
• Positive Sentiment: Amazon continues expanding its AI and adjacent businesses. The company plans to sell its Trainium AI chips externally by late 2027, while Amazon Pharmacy users increased more than 60% year over year and Prime Video reportedly reached profitability. Management also highlighted longer-term opportunities in retail automation, satellite internet and AI infrastructure. Amazon Trainium AI chips
• Neutral Sentiment: Analyst sentiment remains broadly constructive, but targets were trimmed. Several firms reaffirmed Buy or Outperform ratings, with targets generally well above the current trading level. However, Wells Fargo, Morgan Stanley, Wedbush, Scotiabank, Cantor Fitzgerald and others lowered targets, signaling reduced near-term confidence after the earnings release. Amazon price target changes
• Negative Sentiment: Amazon missed both major Q3 estimates. Earnings per share came in at $1.89 versus roughly $1.97–$2.01 expected, while revenue was $201.94 billion compared with about $202.2 billion anticipated. Fourth-quarter revenue guidance was also viewed as soft, raising concerns about holiday-season retail demand. Amazon fourth-quarter guidance
• Negative Sentiment: AI investment is pressuring cash flow and leverage. Amazon spent about $77 billion on property and equipment in Q3 and continues targeting approximately $220 billion in 2026 capital expenditures. Trailing free cash flow fell to a $42.4 billion deficit, while long-term debt increased substantially. Investors are questioning when the spending will generate adequate returns, overshadowing AWS’s strong growth. Amazon AI spending concerns
• Negative Sentiment: Broader technology-sector weakness amplified the selling. Amazon’s report contributed to a wider Nasdaq decline as investors reconsidered whether massive AI infrastructure spending across Big Tech can produce timely profits. Concerns about AI-related debt, cash burn and valuation affected sentiment beyond Amazon itself. Nasdaq and AI spending concerns

Amazon.com Company Profile

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.